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Rubicon Project Installs New Executives

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Los Angeles-based Rubicon Project says it has named Harry Patz, Jr. rubicon project advertising executive harry patz deichertas its new Chief Revenue Officer, and Rob Deichert, Jr., as Head of Global Revenue Organizations. Patz was most recently at Microsoft, heading up a 300 person sales team for Microsoft's Communications Sector, and also had served at Velti.

Rubicon Project Names New CEO

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Los Angeles-based online advertising exchange operator Rubicon Project announced Tuesday afternoon that it has named Michael Barrett as CEO, replacing founder and CEO Frank Addante. The shift in leadership came as Rubicon Project reported a drop in Q4 revenues, with a loss of $21.2M For the year, Rubicon Project reported a loss of $18.1M Rubicon Project said Addante will focus on Rubicon Project's vision, strategy and thought leadership for the future.

Rubicon Project CEO Steps Down Following Rough Year

L.A. Business Journal

Rubicon Project Founder Frank Addante has stepped down from his role as chief executive following an exodus of senior executives at the company over the last month and lowered revenue forecast in the company’s fourth quarter filing released after the market closed on Tuesday

Rubicon Project: Valentine's Day Is Last Minute

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Rubicon Project--which has regularly been studying trends in online shopping an advertising--also found that men are the worse offenders for last minute gifts, with 43 percent of men waiting until the day before to purchase a gift.

Rubicon Project Sets IPO Range

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Los Angeles-based online advertising technology developer Rubicon Project set the pricing range for its initial public offering Thursday, saying that it hopes to offer 6,770,995 shares of its common stock at between $15.00 Rubicon Project is venture backed by Clearstone Ventures, News Corp., Rubicon''s IPO is the first in Southern California from a technology company since June of 2012, when San Diego''s ServiceNow had its IPO.

Rubicon Project Partners With Cadreon

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Los Angeles-based programmatic advertising network operator Rubicon Project has partnered with Cadreon , the ad tech unit of IPG Mediabrands, in a programmatic buying effort. According tot the two companies, Cadreon will use Rubicon Project's Guaranteed Orders platform to manage direct inventory across desktop, mobile, and video advertising for its clients. adtech mediabrands cadreon advertising programmatic project rubicon

Rubicon Project Extends Ad Platform To TV

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Los Angeles-based Rubicon Project is in a deal to extend the company's advertising marketplace to linear television, in a partnership deal with AdMore , the companies said this week. Rubicon said it will power automation technology for AdMore, which will allow advertisers to use programmatic buying to target linear TV audiences. rubicon project advertising television linear market marketplace

Silicon Beach Report Dec. 19: Rubicon Project Tests Tool to Block, Snooze, or Like Ads

L.A. Business Journal

Rubicon Project tests tool to block, snooze, or like ads, Snapchat gives celebrities no special treatment, and Elon Musk proposes a tunneling company

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Rubicon Project Passes $100M Mark, Sees $125.3M In Yearly Revenues

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Los Angeles-based online advertising technology developer Rubicon Project > has just passed the $100M mark, reporting yesterday that its 2014 year end revenues were $125.3M. Rubicon Project is led by Frank Addante, and helps online publishers optimize the advertising on their website to gain the most revenue. rubicon project revenues advertising marketplace

Rubicon Project Launches Mobile Video Ad Platform Out Of Beta

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Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally. rubicon project video advertising market marketplace

Rubicon Project Tests Tool to Block, Snooze, or Like Ads

L.A. Business Journal

Fatigue from relentless targeted online advertising has spurred a growing share of internet users to download ad blockers – browser extensions that remove digital ads from websites. In fact, more than one in four U.S. internet users removed digital ads from Web pages with an ad blocker this year, according to a report by eMarketer

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Rubicon Project: Our System Protected From Big Russian Ad Fraud Operation

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Los Angeles-based advertising marketplace operator Rubicon Project and its partner White Ops , a provider of human verification services for the digital ad market, said their combined efforts have protected buyers on sellers on Rubicon's marketplace from a major Russian advertising fraud effort uncovered this month. rubicon project fraud advertising cybersecurity internet

Rubicon Projects Hit One Year Mark After IPO

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Los Angeles-based online advertising technology developer Rubicon Project has apparently just hits its one year anniversary on the public markets, saying today that it will be ringing the NYSE closing bell this afternoon. Rubicon Project--which trades as RUBI on the NYSE--said CEO, Founder, and Chief Product Architect Frank Addante will ring the bell at 4:00 p.m. Addante founded Rubicon Project in 2007.

Rubicon Project Hails Growth, New Customers

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Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page. growth realtime exchange advertising online project rubicon

Rubicon Project In Huge Executive Growth Push

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In what might easily be the most number of executives announced at once in Southern California, Los Angeles-based online advertising marketplace The Rubicon Project announced ten new executives across engineering, data, administrative and operational strategy, legal, financial and business development. rubicon project executive hiring internet advertising

Rubicon's IPO Filing: Who's Next?

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The IPO filing by Rubicon Project is not only notable for one of Southern California''s''s fast growing Internet advertising companies: it looks to be the the first IPO filing by a venture-backed, technology startup since 2012. The question now: which other, big local technology startups are likely to follow Rubicon Project to market? rubicon project advertising merger exchange exit technology legalzoom openx spacex

Rubicon Project Wins Business Insider

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Los Angeles-based online advertising technology provider Rubicon Project has signed up publisher the Business Insider , the company said yesterday, to power a private advertising exchange for the publication. According to Rubicon Project, it will provide advertising automation technology to power an advertising exchange for the Business Insider''s premium desktop, mobile, and high impact ad inventory. private exchange advertising publishing insider business project rubicon

Rubicon Project's Frank Addante: Why An IPO Is Only The Start

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Los Angeles-based online advertising technology provider Rubicon Project (www.rubiconproject.com) recently had its IPO, making it one of the big success stories of Southern California''s technology startup world.

Rubicon Project Surges In IPO

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Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. Rubicon--which priced at $15.00 It''s been a long road for Rubicon''s backers, who first invested in the company back in 2007, when Clearstone Ventures invested in Rubicon''s Series A funding. of Rubicon Project at the IPO.

Silicon Beach Report March 28: Rubicon Sued by Publishing Customer The Guardian

L.A. Business Journal

Rubicon sued by publishing customer The Guardian, Tinder plans to launch website version, and Facebook clones Snapchat stories and then puts feature atop newsfeed, and more

Silicon Beach Report Dec. 14: Rubicon Project and Clear Channel Launch Programmatic Billboard Network

L.A. Business Journal

Rubicon Project and Clear Channel launch programmatic billboard network, Elon Musk to advise President-Elect Donald Trump, and Wevr launches paid subscription for virtual reality apps

Rubicon Project Acquires Mobile Advertising Firm Mobsmith

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Los Angeles-based Rubicon Project , the online advertising optimization company run by Frank Addante, has made another acquisition this morning. Mobsmith was based in San Francisco, where Rubicon Project said it will add an office. The buy is the fourth ad technology acquisition by Rubicon Project in the past three years. rubicon project merger acquisition mobsmith mobile advertising

Rubicon Project Links With Ad Agency Software Firm

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Los Angeles-based Rubicon Project and advertising agency software firm Donovan Data Systems (DDS) said this morning that the two are in a new partnership. The companies said the move would provide additional revenue for publishers who monetize their premium display advertising inventory via Rubicon's ad serving platform. Rubicon Project is headed by Frank Addante. rubicon project online advertising donovan data systems agency software

Rubicon Project: Mobile Ads Now More Than 20 Percent Of Revenues

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Los Angeles-based Rubicon Project says that mobile advertising spend is now more than 20 percent of the activity on its ad platform, as the company has ramped up its mobile efforts. According to Rubicon, it has been on a two year initiative to automate buying and selling of premium advertising on mobile, with mobile now more than 20 percent of its total managed revenues--up from less than 3 percent two years ago. rubicon project mobile advertising exchange

Rubicon: We're Second In Online Advertising Audience

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Los Angeles-based Rubicon Project , the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. Rubicon said the ranking was released in the comScore Media Metrix monthly ranking of Ad Focus properties for May 2012. Rubicon said it is now reaching 200 million unique visitors in the United States and 650 million global unique visitors.

Silicon Beach Report Feb. 17: Rubicon Project Signs SoundCloud

L.A. Business Journal

Rubicon Project signs SoundCloud, Elon Musk is seriously pursuing tunneling as a business, and GM deploys 100 electric cars for car sharing program in Los Angeles

Rubicon Project Debuts New, Private Marketplace For Mobile Ads

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Los Angeles-based real-time ad marketplace operator Rubicon Project said today that it has launched a new product, letting publishers create their own private marketplaces for mobile ad inventory. Rubicon said the new offering classifies inventory by platform (phone, tablet) and mobile operating system (iOS, Android, Blackberry or Windows). rubicon project mobile advertising private marketplace

Silicon Beach Report March 14: Rubicon Project CEO Steps Down Following Rough Year

L.A. Business Journal

Rubicon Project chief executive steps down following rough year, Softbank invests in artificial intelligence startup Oben, and Vice Media to produce original Snapchat shows

Rubicon Project Rolls Google AMP Compliant Ad Software

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Los Angeles-based Rubicon Project is making it easier for publishers to publish Google AMP compliant webpages, saying its FastLane header bidding solution is now accepted by Google for its mobile web project. Rubicon Project says its "FastLane adapter for AMP" was accepted by Google for use on AMP pages. optimization acceleration mobile google project rubicon

Rubicon Project Taps Barnum As New COO, CFO

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Los Angeles-based Rubicon Project , the online advertising optimization technology provider headed by Frank Addante, said this morning that it has named Brian Barnum as its Chief Financial Officer and Chief Operating Officer, as well as appointed Mark Torres as Senior Vice President of People and Culture. executive project rubicon

Rubicon Project Signs SoundCloud

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Music and audio streaming service SoundCloud , and Los Angeles-based ad marketplace operator Rubicon Project said on Thursday that SoundCloud has selected Rubicon Project. Rubicon Project will provide programmatic access to SoundCloud's streaming audio and video ad inventory, according to the firms. rubicon project soundcloud marketplace programmatic advertising

Rubicon Project Bolsters Executive Ranks

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Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. Rubicon develops software which automatically optimizes the ads displayed on web publisher's web sites to increase revenues for those sites. rubicon project executive internet advertising network

Rubicon Project Names Three Execs

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Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon also said it has promoted founder Craig Roah to President, Josh Wexler to Senior Vice President Market Development, and Seizo Welch as SVP Finance. Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site.

Silicon Beach Reporter Oct. 6: Snapchat Reportedly Preparing for $25B IPO

L.A. Business Journal

million, Rubicon Project hires Google executive as chief product officer, and more Snapchat reportedly preparing for $25 billion initial public offering, Reaction Commerce raises $2.7

Rubicon Project Wins Spotify

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Los Angeles-based Rubicon Project has landed a high profile win today, with music streaming service Spotify , the companies announced this morning. The two said that Rubicon Project will automated Spotify's audio advertising inventory, in a move which will let brands reach listeners with 15- and 30-second audio advertising spots, which can be targeted by age, gender, music genre, and specific playlists. rubicon project advertising audio streaming spotify music

Rubicon Project Seeks Buyer, Says Report

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Los Angeles-based advertising exchange Rubicon Project is reportedly seeking a buyer, and has engaged investment banking firm Morgan Stanley to shop the firm, according to the WSJ on Friday. The report said Rubicon Project is looking at strategic options for the company, including a sale of the company. rubicon project merger acquisition advertising

Rubicon Project Plans Video Header Bidding Rollout In Q2

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Los Angeles-based online advertising exchange operator Rubicon Project said on Thursday that it plans to roll out its new video header bidding offering, FastLane for Video, in the second quarter. rubicon project video header bidding online advertising exchangeThe company said the plan comes after what it called "early success" in beta testing with multiple video publishers. The company claimed "double-digit" percent CPM rate increases among its beta publishers for the tool.

Rubicon Project Sets Tech Veteran David Day As CFO

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Los Angeles-based online advertising marketplace operator Rubicon Project said Thursday morning that it has named David Day, who has served as interim CFO since May of last year, as its Chief Financial Officer. Day had been Chief Accounting Officer at Rubicon Project since March of 2013. Day reports to Rubicon Project's founder and CEO, Frank Addante. rubicon project executive chief financial officer advertising marketplace david reachlocal

Rubicon Project Snags OpenX Exec As Product Management VP

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Los Angeles-based Rubicon Project announced on Monday that it has named former OpenX executive Khoi Nguyen as its new Vice President, Product Management For Video. rubicon project executive openx khoi nguyen management product exec advertisingNguyen was most recently GM/Sr. Director of Product Management for Video, OTT, and Mobile at OpenX.

Rubicon Project Wins DigitasLBi

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Los Angeles-based Rubicon Project , which provides advertising automation software, reported last week that marketing and technology company DigitaLBi has selected the company''s technology. Rubicon Project said its technology will be used to automate guaranteed media buys across the agency. agency marketplace advertising project rubicon