InfoChachkie

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Smart Audio – A Lucrative Platform… If You Figure Out How To Leverage It

InfoChachkie

A version of this article previously appeared in Forbes. My adult daughter recently visited us for a few weeks and she brought along a good friend… Alexa. My wife quickly adopted Alexa as a member of the family, relying on her for recipes, jokes, telling the time, predicting the weather and, of course, playing music. When my daughter returned to her home, my wife joked that she felt guilty because she missed Alexa nearly as much as she missed our daughter.

Platform 100
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Make More, Work Less – Create A Veblen Brand

InfoChachkie

A version of this article previously appeared in Forbes. This Louis Vuitton / Supreme boxed logo t-shirt recently sold for $1,750. The shirt was produced by Supreme, which originally sold it for $485. You may think that this item is an anomaly, but it is not. A Louis Vuitton / Supreme hoodie resold for $7,500. Other Supreme apparel sells in the aftermarket for hundreds more than their retail prices, including box logo hoodies which typically sell for between $500 – $1,000.

Demand 160
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5 Ways Poker Legend Annie Duke’s Brilliant Book Will Help You (And Your Startup) Make Better Decisions

InfoChachkie

A version of this article previously appeared Forbes. When I saw World Series Poker Champion Annie Duke speak in 2017, I was inspired to write an article describing some of her recruiting techniques. Impressed with her wit and insights during her talk, I was excited to read her latest book, Thinking In Bets. I was not disappointed. Business (And Life) Is Poker, Not Chess.

Help 100
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This Woman’s Company Should Have Been Named After Her, Not Her Husband

InfoChachkie

A version of this article previously appeared Forbes. In 1936, Ruth Handler and her husband Elliott were $200 in debt and unable to pay their rent. Elliott was a shy carpenter, while Ruth’s friends described her as, “beguiling and determined.”. On her lunch break, at the age of 20, Ruth entered a local furniture store with samples of her husband’s plastic chairs.

Company 100
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8 Startup Lessons From “The Founder” Movie

InfoChachkie

A version of this article previously appeared in Forbes. Even when it was published on Netflix, I had no desire to see The Founder movie, as it was clear from the film’s preview that it was yet another, “businessperson gone bad” film. As a Professor at UC Santa Barbara , I constantly battle Hollywood’s stereotype of the rapacious, maniacal businessperson, by teaching my students that Honesty is a competitive advantage.

Startup 100
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OK, So Maybe Not ALL MBA Entrepreneurs Are Oxymorons

InfoChachkie

A version of this article previously appeared in Forbes. “As much as possible, avoid hiring MBA’s. MBA programs don’t teach people how to create companies … our position is that we hire someone in spite of an MBA, not because of one.” – Elon Musk, Founder Tesla Motors and SpaceX. MBA’s are an easy target for entrepreneurs’ scorn.

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Guerilla Marketing: An Empty UPS Envelope Doubled This Company’s Sales

InfoChachkie

A version of this article previously appeared in The Wall Street Journal. What would you do if you opened a UPS envelope and there was nothing inside? A scrappy startup inadvertently answered this question when they accidentally mailed several hundred empty UPS envelopes. Note: the company has asked to remain anonymous, as they don’t want to alert their competitors to the success of their Stealth Campaign.

Marketing 154