socalTECH

NOVEMBER 29, 2011

Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , Financial terms of the investment and acquisition were not disclosed. a publicly traded operator of 32 broadcast television systems. Nami Media is headed by Alex B. READ MORE>>.

Media 168

Media CPC Acquisition Google 168

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

Custom 164

Custom Customer Advertising SEM 164

socalTECH

FEBRUARY 1, 2011

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Our largest investment was a partnership with Norman Lear's Act III Communications, we did a series of acquisition in the movie theater space. Robert Flynn: Yes. at that time.

Startup 162

Startup Content Advertising Sites 162