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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

A friend helped him get out of this situation and changed Matt’s life forever. He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - The answer? Something so simple.

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Internet Brands 2009 Acquisition Total: $24.2M

socalTECH

in acquisitions, earnout, and holdbacks during 2009, as part of its 2009 fiscal results release. The firm's results were helped by increases in consumer Internet advertising revenue and licensing revenues, but hurt by a continuing weakness in its automotive e-commerce efforts. million in January. READ MORE>>.

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Adconion Media Buys Smartclip

socalTECH

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Adconion said that the acquisition will "significantly strengthen" its position in online video. READ MORE>>.

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Shopzilla Buys Connexity

socalTECH

According to Shopzilla, it will use the acquisition of Connexity to help bolster Aisle A, its "Audience Activation" division. Gross is the former founder of Internet advertising firm Fastclick. connexity shopzilla merger acquisition online advertising fastclick' READ MORE>>.

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