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Advantage Solutions Buys Quantum Networks

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Irvine-based Advantage Solutions , which provides technology-enabled sales and marketing services to manufacturers and retailers, has acquired Quantum Networks , a New York City-based e-commerce retailer and agency. Financial terms of the acquisition were not announced. READ MORE>>.

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YP Buys Sense Networks

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YP , the local search, media, and advertising firm spun out of AT&T which has significant operations in Glendale, said today that it has acquired venture-backed Sense Networks , a provider of mobile advertising and location-based services. sense networks yellow pages merger acquisition cerberus' READ MORE>>.

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Justin Timberlake Backs Myspace Acquisition

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Irvine-based Specific Media , the Internet advertising network run by Tim Vanderhook, has released further details on the company's acquisition of Myspace , saying that Justin Timberlake is taking an ownership stake and major role in the acquisition.

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Report: Airpush Said To Be Near Acquisition Deal Worth $170M

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Los Angeles-based mobile advertising network Airpush , which is led by Asher Delug, is in the midst of being acquired by Israeli company Perion , according to a report Monday evening. airpush merger acquisition conduit perion rumor mobile advertising android' READ MORE>>.

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Double Fusion Acquires NeoEdge Networks

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Santa Monica-based Double Fusion , which operates an in-game advertising network, said Wednesday that it has acquired NeoEdge Networks , a social and casual in-game advertising firm. Financial terms of the acquisition were not announced.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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Punchcard Partners With Marketing Agency, Ad Network

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Pasadena-based Punchcard , the Idealab startup working on mobile loyalty applications, reported this morning that it is in a joint partnership with KDA Group , a local marketing agency, and mobile-local ad network xAd.