socalTECH

JANUARY 21, 2011

Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. As part of the acquisition, the firm said it has changed its named to Ubermedia. READ MORE>>.

Idealab 196

Idealab Technology Council Southern California Pasadena 196

socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced.

Media 173

Media Education Advertising Sales 173

socalTECH

SEPTEMBER 5, 2013

Los Angeles-based mobile advertising technology firm Gradient X , which is led by Brian Baumgart, has been acquired by digital advertising firm Amobee , Amobee announed this morning. Financial terms of the acquisition were not announced. gradientx amobee merger acquisition digital advertising mobile' READ MORE>>.

Advertising 147

Advertising Acquisition Mobile Los Angeles 147

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ? It''s a problem for everyone.

Advertising 203

Advertising CPC Tool Startup 203

Both Sides of the Table

MARCH 1, 2011

Quigo Lands Overture as Client, Rejects Their Acquisition Offer. Around 2003, Quigo was doing tens of millions of dollars in revenue with two main products: a ready-to-use, search engine marketing solution for advertisers called FeedPoint and a contextual advertising platform for publishers called AdSonar.

Google 302

Google Startup Advertising Acquisition 302

socalTECH

SEPTEMBER 15, 2009

Los Angeles-based Rubicon Project , a venture backed provider of online advertising optimization services, said today that it has acquired Others Online , a provider of a behavioral targeting service for the online advertising industry. Financial terms of the acquisition were not disclosed. READ MORE>>.

Clearstone 133

Clearstone Advertising Acquisition Los Angeles 133

TechCrunch LA

MAY 12, 2020

And n ow, even with the economy continuing to collapse, the company is on the prowl for new acquisitions and expects to spend tens of millions of dollars on new deals. The PlayerFM deal stands out as an example of what the company looks for in an acquisition target, said Ritter. ”

Acquisition 136

Acquisition Media Los Angeles Google 136

socalTECH

OCTOBER 11, 2013

Los Angeles-based mobile ad technology developer Airpush said Thursday that it has acquired Hubbl , a native advertising and personalization technology developer. Airpush, which is led by Asher Delug, said it will integrate Hubbl''s native advertising platform into its own products. Financial terms of the buy were not disclosed.

Advertising 138

Advertising Mobile Los Angeles Acquisition 138

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 100

Advertising Media Mobile Buzznet 100

socalTECH

NOVEMBER 10, 2016

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00

.Net 185

.Net Advertising Los Angeles Platform 185

socalTECH

OCTOBER 31, 2012

For ThinkNear , it looks like the whole process paid off in less than two years, after the Los Angeles company went from the TechStars accelerator just last June, to a healthy acquisition by TeleNav earlier this month for $22.5M. Congrats on the acquisition! How did the acquisition come about? It was really great.

Startup 225

Startup Acquisition Doc Ideas 225

InfoChachkie

JUNE 16, 2011

5) Twitter’s recent $40M acquisition of TweetDeck is an interesting development. When a platform evolves, at some point the company that built the platform starts to slow down. TweetDeck is a very natural acquisition, it certainly brings talent that knows how to build Twitter applications. all of the above?

Social Media 252

Social Media Platform Media Networking 252

socalTECH

JUNE 25, 2018

AppNexus is based in New York, and provides enterprise digital advertising platforms, used particularly in the premium TV and video ad marketplace. AT&T said it iwll use the acquisition to accelerate the growth of its advertising platform and strengthen its leadership in advanced TV advertising.

Technical Review 113

Technical Review Advertising Platform Software Review 113

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

JUNE 12, 2010

New funding will be applied toward user acquisition and to expand into new product categories (gourmet food, wine and new services). Users: More than 280mm monthly users worldwide use its apps or see its advertising. Online DSP (demand-side platform) and ad exchange for display advertisers. Total raised: $129.0mm.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

socalTECH

DECEMBER 1, 2010

Specific Media said the acquisition of AdCombination expands its operations into the Netherlands, Belgium, and Luxembourg. The company claims the move will make it the largest, independent digital media platform in Europe. Tags: specific media internet advertising merger acquisition europe amsterdam adcombination.

Media 133

Media Acquisition Advertising Platform 133

socalTECH

FEBRUARY 19, 2010

According to Rubicon, Allen & Company will work with the company to "exploring options for ongoing business growth initiatives" including strategic acquisitions, platform expanson, and continued international growth. Tags: rubicon project merger acquisition investment banker advertising software technology server.

Invest 133

Invest Clearstone Acquisition Advertising 133

socalTECH

MARCH 1, 2012

While I was there, I was product manager leading efforts to include third party content into the platform. After IAC, I started my own company, MerchEngines, which was a search marketing platform for local businesses. in 2009, and through that process I learned a lot about local businesses, and about customer acquisition pain points.

Southern California 245

Southern California Idealab Startup Customer 245

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. I think everybody heard about this acquisition. I talked about the platform moves of Twitter and why it should be expected. TweetPhoto - Real-time photo sharing platform. It’s core platform stuff. M&A Discussion.

Venture Capital 271

Venture Capital Capital Google Platform 271

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. You mentioned that you've been growing the company recently, and made a recent acquisition? We've been expanding the company aggressively.

Social Media 236

Social Media Demand Activity Marketing 236

socalTECH

JULY 16, 2012

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said the new product comes from its May 2012 acquisition of Mobsmith. The product is currently available in the U.S.,

Mobile 124

Mobile Advertising Los Angeles Platform 124

socalTECH

JULY 18, 2017

Los Angeles-based online advertising exchange operator Rubicon Project has acquired programmatic advertising technology developer nToggle , in a deal worth $38.5M Rubcion Project said the technology developed by nToggle will be made available on Rubicon Project's platform in the coming months.

Advertising 149

Advertising Los Angeles Platform Technology 149

socalTECH

MAY 12, 2017

The way we're doing that, is we are creating video content, which we distribute across social platforms. We had lots of success reaching the GenZ and millennial audience with video content on that platform. I had seen how things were working over there, and went through a number of acquisition. It's pretty broad.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

MAY 1, 2019

Santa Monica-based advertising startup VideoAmp said on Wednesday that it has raised a big $70M funding round, led by the Raine Group, and also included Ankona Capital, Mediaocean, and RTL Group. The company, which develops cross-platform advertising, said it will use the funding to build out its team, as well as for acquisition.

Funding 113

Funding Santa Monica Advertising Platform 113

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. Since then, the craft of advertising online has matured from an art to a science. If you haven’t already subscribed yet, subscribe now for.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. Financial details of those acquisition were not announced by the company. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform.

OpenX 124

OpenX Company Companies Tool 124

Both Sides of the Table

MARCH 12, 2013

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. We both wanted to put energy into GRP’s platform of services that provide more value to our investments than merely capital. He walked me through both the logic and the math. They were effusive.

Venture Capital 361

Venture Capital GRP Partners Startup Invest 361

Both Sides of the Table

JULY 1, 2010

-Rumored to have turned down acquisition offers from Yahoo and Facebook. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Includes 70,000 apps for all major mobile OS platforms, including Apple’s. Competitors: Gowalla. Total Raised: $21.4mm.

Zag 249

Zag Truecar Venture Capital CarsDirect 249

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. We started internationally, and built out our international platform first, and rolled it back into the U.S. Joost and our network serves as a platform for us to syndicate our content, using both the Joost player and the ad network combined.

Santa Monica 149

Santa Monica Content Platform Networking 149

socalTECH

NOVEMBER 21, 2014

More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162

Media Advertising Startup Platform 162

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. The last group, on the technical side, is platform data services. How big is YP?

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

DECEMBER 6, 2011

Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. 24/7, which is part of WPP, said it will incorporate Panache's digital video ad technology and formats into its Open AdStream platform. The firm was founded in 2006.

Media 140

Media Advertising News Los Angeles 140

Both Sides of the Table

FEBRUARY 13, 2011

Tige and I discuss an excellent blog post written by the CEO of Hulu (Jason Kilar) on the future of advertising. Others have more time than money, and use services like SVnetwork to subject themselves to specific advertising to get access to the content they want. And we also talked about what it’s like to work with Steve Case.

Venture Capital 277

Venture Capital Examples Startup Invest 277

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. The last group, on the technical side, is platform data services. How big is YP.com?

Technical Review 212

Technical Review Glendale Advertising Google 212

socalTECH

JUNE 21, 2012

Cox said the buy "substantially expands" its business across traditional, digital, social and mobile platforms. Loren Bendele, founder of Savings.com, continues on at Savings.com after the acquisition. Cox said that Savings.com has more than 5 million visitors monthly. Savings.com was backed by U.S. in funding.

Media 164

Media Acquisition Los Angeles Platform 164