socalTECH

SEPTEMBER 28, 2010

According to a report today from Paidcontent.org, Santa Monica-based Rubicon Project , the online advertising firm founded by Frank Addante, is in talks with News Corp. The report cites sources close to the deal. Paidcontent reports that News Corp. Paidcontent reports that News Corp. READ MORE>>.

Report 154

Report Clearstone Santa Monica News 154

socalTECH

MARCH 26, 2018

Venice, California-based Snap , the parent firm of Snapchat , has quietly acquired a 3D gaming engine developer based in the UK, according to a report. According to the report, Snap acquired PlayCanvas, a developer of 3D game design software, last May. No details on the acquisition have been announced by either of the companies.

Snapchat 138

Snapchat Venice Startup Report 138

socalTECH

DECEMBER 20, 2016

Venice-based Snap , the parent firm of Snapchat, has acquired San Francisco-based ad technology developer Flite , according to reports this morning. According to recode, the acquisition is an "acquihire", and Snap is using the buy to help bring in new ad technology talent, rather than any software developed by Flite.

Report 100

Report Snapchat Venice Software Development 100

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. They aren’t the only ones.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

JUNE 21, 2012

It appears that it's exit season in Southern California, as Internet advertising firm Adconion appears to be on the brink of an IPO filing. A report this morning says that Adconion's paperwork is ready, and that the firm is poised to file its S-1 any day now.

Report 166

Report Southern California Los Angeles Advertising 166

socalTECH

JUNE 28, 2011

Multiple reports today say that once lofty social networking site MySpace is now being set to be sold by News Corp. Irvine-based Internet advertising network Specific Media and Golden Gate Capital are among the rumored bidders for MySpace. for as little as $20M to $30M. READ MORE>>.

Report 187

Report Social Network News Advertising 187

socalTECH

MARCH 13, 2014

Los Angeles-based mobile advertising firm Airpush --which is reportedly in acquisition talks with Perion--delivered $98M in annual revenues, according to the Forbes 2013 ranking of its most promising companies. airpush mobile advertising native forbes ranking growth' Airpush is led by Asher Delug. READ MORE>>.

Advertising 153

Advertising Mobile Los Angeles Acquisition 153

socalTECH

JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. The company reported $9.9M in net income on $164M in revenues for the year ended December 31, 2019.

Advertising 113

Advertising .Net Equity Software 113

socalTECH

JULY 9, 2019

Hedges served in that position until its recent acquisition by Ellie Mae. Hedges is a longtime Southern California technology veteran, who was most recently President and CEO of Velocify. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Tags: advertisers sponsors. Technology.

Southern California 113

Southern California Advertising IP Orange County 113

socalTECH

FEBRUARY 22, 2011

Santa Monica-based Demand Media , the internet publishing firm headed by Richard Rosenblatt, reported its fourth quarter and fiscal 2010 results today, the first as a public company. The firm also reported net income of $1.0M, versus $3.9M The firm also reported net income of $1.0M, versus $3.9M in revenues from Q4 of 2009.

Demand 145

Demand Media Report Santa Monica 145

socalTECH

MARCH 28, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing.

OpenX 180

OpenX Marketing Advertising Los Angeles 180

socalTECH

DECEMBER 10, 2013

Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software. Science said that Monahan will head up social customer acquisition for its portfolio firms. Monahan also co-founded The Comotion Group (acquired by Sharethrough) and was also an advisor to Wildfire (acquired by Google).

Marketing 178

Marketing Incubator Social Media Google 178

socalTECH

OCTOBER 28, 2008

Los Angeles-based Internet Brands disclosed Tuesday as part of its earnings report that the firm has purchased two web sites, BensBargains.net, and GrooveJob.com. Separately, Internet Brands said it has secured a $35M revolving line of credit from Silicon Valley Bank, which it plans to use for acquisitions starting in mid-2009.

Internet Brands 100

Internet Brands Web Acquisition Sites 100

socalTECH

AUGUST 31, 2011

Westlake Village-based ValueClick said Wednesday that it has completed its acquisition of Dotomi , the provider of dynamic display advertising technology. ValueClick had announced the acquisition earlier this month, saying it would be worth $295M. ValueClick said it paid 7.1 million fully vested stock options, and $148M in cash.

Westlake Village 168

Westlake Village Acquisition Advertising Report 168

socalTECH

JULY 29, 2015

Los Angeles-based online advertising automation technology developer Rubicon Project reported some healthy growth in its second quarter. Rubicon said the growth in revenues game both from organic growth, and strategic acquisitions. Rubicon said the growth in revenues game both from organic growth, and strategic acquisitions.

Advertising 100

Advertising Los Angeles Organization Acquisition 100

socalTECH

JANUARY 25, 2017

San Diego-based Ad-Juster , a developer of automated reconciliation and reporting software for the digital ad market, was recently acquired by Chinese investor Innotech Capitals. Financial details of the acquisition were not announced. The acquisition was announced last week. READ MORE>>.

Capital 100

Capital San Diego Acquisition Report 100

Startup Professionals Musings

AUGUST 21, 2021

That requires work and risk to comply with reporting requirements of the SEC, including the additional accounting and reporting processes. A popular approach these days is to advertise a higher purpose that embodies your values, such as protecting the environment or assisting the disadvantaged, to your team, as well as customers.

Startup 151

Startup Course Sales Entrepreneur 151

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

MAY 30, 2012

Pasadena-based Punchcard , the Idealab startup working on mobile loyalty applications, reported this morning that it is in a joint partnership with KDA Group , a local marketing agency, and mobile-local ad network xAd.

Networking 154

Networking Marketing Idealab Pasadena 154

TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S.

Social Network 153

Social Network Los Angeles Social Media Layoffs 153

socalTECH

JUNE 29, 2011

Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal.

Media 140

Media Social Network News Advertising 140

socalTECH

OCTOBER 26, 2010

Woodland Hills-based ReachLocal , the provider of local online marketing services for small and medium sized businesses, reported its results Tuesday, saying that it had $77.1M The firm reported a net loss of $2.8M, compared with net income of $14.9M The firm reported a net loss of $2.8M, compared with net income of $14.9M

ReachLocal 200

ReachLocal Woodland Hills .Net Southern California 200

socalTECH

OCTOBER 27, 2010

According to Yahoo, Levinsohn reports directly to Yahoo CEO Carol Bartz, and will manage the company's media group, advertising sales, and partnerships for the Americas region. News of the hiring was first reported by AllThingsD. READ MORE>>.

Yahoo 178

Yahoo Media News Report 178

socalTECH

MAY 18, 2010

Financial terms of the acquisition of Associated Content were not disclosed. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against. Reports from AdAge place the acquisition of Associated Content at over $100M.

Yahoo 150

Yahoo Demand Content Media 150

socalTECH

JULY 30, 2010

Los Angeles-based Internet Brands reported its results Thursday, saying that the firm saw record revenues in Q2. Revenues were up by 21 percent from the prior year, driven by increases in internet advertising revenues. The total brings the amount spent on acquisitions in the first half of the year to $16.2M in Q2 of 2009.

Internet Brands 160

Internet Brands .Net Acquisition Web 160

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. For Customer Acquisition and Loyalty. It reports to have extended more than 200 million card-linked offers to consumers nationwide in the last three months. Personalized Card-Linked Offers.

Advertising 64

Advertising Media Capital Networking 64

socalTECH

NOVEMBER 4, 2009

San Diego-based Brickfish , a developer of social media and networking software being used by brands, reported today that it has hired on a Paul Botto, most recently Head of Analytics for the North American Sales Organization at Google, as its Vice President of Sales. Brickfish is venture backed by DCM, Draper Richards L.P., READ MORE>>.

Google 140

Google Sales Social Media Draper 140

socalTECH

JANUARY 10, 2017

the parent company of Snapchat , said on Tuesday that it has not established a new international headquarters in London--despite media reports. The company said it has "one HQ, in Venice", and the changes in London simply involved billing advertising revenue in the UK through a UK entity. Venice, California-based Snap, Inc. ,

Venice 100

Venice Snapchat Advertising Report 100

socalTECH

FEBRUARY 26, 2016

OpenX and Steelhouse are in the online advertising industry, and Thrive Market is an e-commerce company focused on organic food. Snapchat had reportedly been on track to hit a $100M run rate--a longtime milestone--in 2015, however, has not announced yet if it hit that goal. READ MORE>>.

Snapchat 100

Snapchat Southern California OpenX SoCal 100

socalTECH

JANUARY 19, 2016

Los Angeles-based online advertising technology provider OpenX said late Monday evening that the company has reached $140M in revenues, which it says is a record. The privately held company--which has not previously reported its revenue number publicly--said it doubled its revenue and tripled its profits in the last two years.

OpenX 100

OpenX .Net Advertising Equity 100

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Tags: sponsor advertising. Thanks in particular to: Sponsors.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

JULY 29, 2009

Los Angeles-based Internet Brands reported its quarterly results Wednesday afternoon, reporting that it saw 50 million monthly unique visitors to the firm's websites in June, up 35 percent from 37 million uniques in June of last year. The bright spot in the firm's result were advertising revenue, which the firm said were up $1.2M

Internet Brands 100

Internet Brands .Net Commerce Report 100

TechCrunch LA

JANUARY 23, 2020

On one hand, it’s about labels trying to evolve with the times, collecting revenues wherever audiences happen to be, whether that is in short-form user-generated video, in advertising that runs alongside that, or in a new music service capitalising on the new vogue for streamed media.

Services 182

Services Los Angeles Media News 182

Tech.Co

FEBRUARY 12, 2019

The marketing and advertising industry came in third, and the construction industry came in second. Respondents were most likely to report revealing secrets to colleagues after drinking at a work event or complaining about work issues in a way they later regretted. This actually might be easier than you think.

Study 128

Study Startup Slides Advertising 128

Startup Professionals Musings

SEPTEMBER 11, 2021

If your product is free, with advertising revenue from click-throughs, you need a sign-up rate and page-view rate that approaches one million page views per month. Customer acquisition cost. In the consumer world, groups like Consumer Reports , will give you similar credibility, if positive.

Startup 121

Startup Metrics Custom Customer 121