socalTECH

JANUARY 22, 2019

Leff has been at Fandango for more than a decade, according to OpenX, overseeing all aspects of financial strategy including mergers & acquisitions, predictive analytics, data science and more at Fandango. READ MORE>>.

OpenX 168

OpenX Fandango Advertising Los Angeles 168

socalTECH

OCTOBER 26, 2021

Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Financial details of the buy were not announced. Pacvue is based in Seattle. Assembly s is led by co-founder and CEO Sandeep Kella.

Commerce 160

Commerce Software Development Advertising Los Angeles 160

socalTECH

MARCH 26, 2014

TubeMogul , the developer of software for helping companies manage their digital video advertising which has operations in Los Angeles, has filed for an IPO. tubemogul software digital video advertising merger acquisition exit' TubeMogul said in its S-1 Wednesday that it is looking to raise up to $75.0M

Advertising 173

Advertising Acquisition Los Angeles Software 173

socalTECH

DECEMBER 9, 2013

Irvine-based online advertising firm Adaptive Medias is announcing this morning that it has acquired Ember , one of the companies incubated out of the StartEngine startup accelerator in Los Angeles. As part of the acquisition, StartEngine founders Howard Marks and Paul Kessler have both joined Adaptive Medias'' advisory board.

Media 191

Media Artificial Inteligence Incubator Advertising 191

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP.

Advertising 113

Advertising .Net Equity Software 113

socalTECH

MARCH 26, 2018

According to the report, Snap acquired PlayCanvas, a developer of 3D game design software, last May. No details on the acquisition have been announced by either of the companies.

Snapchat 138

Snapchat Venice Startup Report 138

socalTECH

JULY 18, 2014

TubeMogul , which develops software to help advertisers with their online video buying, priced its IPO last night, offering up 6,250,000 shares of its common stock at $7.00 tubemogul software digital video advertising merger acquisition exit' READ MORE>>.

Pricing 147

Pricing Advertising Startup Acquisition 147

socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. Financial details of those acquisition were not announced by the company. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform.

OpenX 124

OpenX Company Companies Tool 124

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - Since selling Matt has gone on to become one of the smartest angels I have seen operate. He told them it was now or never.

Acquisition 304

Acquisition Startup Customer Custom 304

socalTECH

APRIL 24, 2014

Power , the unit of McGraw Hill Financial which measures consumer opinions of automotive manufacturers, said Wednesday that it has acquired digital advertising company Korrelate. Financial terms of the acquisition were not disclosed. READ MORE>>.

Westlake Village 138

Westlake Village Advertising Sales Acquisition 138

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. perfect market taboola merger acquisition content advertising optimization software idealab' READ MORE>>. Financial terms of the buy were not disclosed. READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges served in that position until its recent acquisition by Ellie Mae.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Advertisers. Tags: advertisers sponsors. They include: Sponsors. Think Glendale.

Southern California 113

Southern California Advertising IP Orange County 113

socalTECH

SEPTEMBER 24, 2014

Science said the deal came as it was looking for a mobile advertising firm. Upsite develops enterprise analytics and marketing software. science playhaven merger acquisition advertising network upsight' Financial terms of the deal were not disclosed. READ MORE>>.

Advertising 166

Advertising Networking Mobile Acquisition 166

socalTECH

JUNE 25, 2018

AppNexus is based in New York, and provides enterprise digital advertising platforms, used particularly in the premium TV and video ad marketplace. AT&T said it iwll use the acquisition to accelerate the growth of its advertising platform and strengthen its leadership in advanced TV advertising. READ MORE>>.

Technical Review 113

Technical Review Advertising Platform Software Review 113

socalTECH

OCTOBER 7, 2015

Los Angeles-based Kixer , a advertising technology developer focused on mobile advertising, has been acquired by LAKANA , a developer of content management software based in Minnesota. Financial terms of the acquisition were not announced. Kixer was venture backed by Lowercase Capital, TenOneTen, as well as angels.

Advertising 100

Advertising Content Los Angeles Acquisition 100

socalTECH

APRIL 1, 2015

Los Angeles-based advertising technology provider Rubicon Project said late Tuesday that it is buying Chango , a Canadian provider of Internet marketing software. Chango''s software includes keyword, contextual targeting and retargeting offerings. READ MORE>>.

Advertising 100

Advertising Acquisition Los Angeles Software 100

socalTECH

APRIL 10, 2015

Los Angeles-based online advertising technology developer Rubicon Project has apparently just hits its one year anniversary on the public markets, saying today that it will be ringing the NYSE closing bell this afternoon. rubicon project merger acquisition nyse rubi advertising technology software exchange' READ MORE>>.

Advertising 100

Advertising Acquisition Los Angeles Technology 100

socalTECH

JANUARY 23, 2014

Santa Monica-based Gravity , the real-time, personalization software developer led by Amit Kapur, has been acquired by AOL , in a deal worth $83M, plus $7.7M According to AOL, it will use Gravity''s technology to create more engaging, relevant, and valuable experiences for its consumers, advertisers and publisher partners. in earnout.

Redpoint 164

Redpoint Santa Monica Advertising Content 164

socalTECH

MARCH 16, 2015

Los Angeles-based Triton Digital , the provider of software for the digital audio streaming market, has been acquired by private equity firm Vector Capital , the companies said today. triton digital vector capital merger acquisition private equity software audio streaming advertising' READ MORE>>.

Capital 100

Capital Equity Advertising Demand 100

socalTECH

JANUARY 31, 2020

Los Angeles-based advertising exchange operator Rubicon Project and advertising software developer Telaria said on Thursday afternoon that the two have filed joint proxy statement and proxies, for their previously announced stock-for-stock merger. The companies said the move comes after the U.S.

Advertising 113

Advertising Software Development Los Angeles Software 113

socalTECH

NOVEMBER 19, 2014

Los Angeles-based Rubicon Project said Wednesday that it has been selected by Apple , to help power Apple''s iAd mobile advertising product. rubicon project apple software automation mobile bidding advertising' Rubicon said the deal gives it access to over 250,000 mobile developers. READ MORE>>.

Advertising 127

Advertising Mobile Los Angeles Acquisition 127

socalTECH

JANUARY 18, 2013

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue apparently helped to broker the acquisition of EyeWonder by MediaMind in 2011. Perdue apparently helped to broker the acquisition of EyeWonder by MediaMind in 2011.

Ventura 185

Ventura Advertising Media Acquisition 185

socalTECH

OCTOBER 9, 2014

Xyo develops an app search engine and contextual advertising technology used by mobile operators, including Verizon, Voadafone Australia, Deutsche Telekom Europe, and T-Mobile USA. mandalay digital merger acquisition mobile discovery engine software' Financial terms of the buy were not disclosed. READ MORE>>.

Develop 147

Develop Development Mobile Advertising 147

socalTECH

MARCH 27, 2014

ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. reachlocal marketing automation customers leads software' The product had been launched in September of 2013. READ MORE>>.

ReachLocal 153

ReachLocal Woodland Hills Customer Custom 153

socalTECH

DECEMBER 10, 2013

Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software. Science said that Monahan will head up social customer acquisition for its portfolio firms. Monahan also co-founded The Comotion Group (acquired by Sharethrough) and was also an advisor to Wildfire (acquired by Google).

Marketing 178

Marketing Incubator Social Media Google 178

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

AUGUST 26, 2013

Pasadena-based online advertising technology provider OpenX has bolstered its board of directors, saying today that it has named Howard Hochhauser to its board. OpenX develops advertising serving software, used by Internet publishers to serve up online ads to visitors. READ MORE>>.

OpenX 140

OpenX Pasadena Advertising Acquisition 140

socalTECH

JANUARY 24, 2011

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. Financial terms of the acquisition were not disclosed. UberMedia said the acquisition would add to its family of applications, which now include UberTwitter, Twidroyd, and Echofon. READ MORE>>.

Idealab 187

Idealab Social Media Pasadena Acquisition 187

socalTECH

FEBRUARY 26, 2010

Financial terms of the acquisition were not disclosed. ReachLocal said it will use the acquisition to enable SMBs to publish multimedia content to business profile pages on its site, as well as social media and other Internet sites. Tags: reachlocal smblive merger acquisition software local advertising.

ReachLocal 164

ReachLocal Woodland Hills Social Media Acquisition 164

socalTECH

AUGUST 25, 2010

Los Angeles-based MarketShare Partners , a developer of software used to optimize advertising, marketing, and promotions spending by companies, said Wednesday afternoon that it has acquired JovianDATA , a developer of marketing business intelligence and data analytics technology. Financial terms of the buy were not disclosed.

Advertising 133

Advertising Acquisition Los Angeles Software 133

TechCrunch LA

FEBRUARY 19, 2020

. — hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers. Since launching the platform in 2018, startups from the Snap accelerator have gone on to acquisition (like Stop, Breathe, and Think, which was bought by Meredith Corp.)

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

FEBRUARY 4, 2019

Los Angeles-based programmatic advertising software developer MediaAlpha announced Monday afternoon that it has raised a new, strategic investment, from private equity investor Insignia Capital Group. Current investor White Mountain Insurance Group, Ltd.

Equity 113

Equity Advertising Software Development Los Angeles 113

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

NOVEMBER 29, 2011

Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , Financial terms of the investment and acquisition were not disclosed. a publicly traded operator of 32 broadcast television systems. Nami Media is headed by Alex B. READ MORE>>.

Media 168

Media CPC Acquisition Google 168