Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. Don’t forget it.
socalTECH
DECEMBER 21, 2010
Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, has updated its S-1 filing, saying it now has around 3 million articles in the firm's library of content. Demand Media has applied to list on the NYSE as DMD, but has not yet set an offering range or pricing on its IPO.
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SoCal CTO
MARCH 12, 2007
skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.
socalTECH
AUGUST 10, 2012
By acquisitions, it seems. As an unintended side effect, those acquisitions have made Broadcom a major player in Israel's high tech industry , according to the article from ZDNet, where the firm has acquired 11 companies in the last four years. The article says that Broadcom has about 800 employees in Israel.
Tech.Co
MAY 6, 2022
Now, it's dramatically expanding capacity in another area, fulfillment, with the acquisition of Deliverr. It's the biggest acquisition in Shopify's history. We've already rated Shopify's software offering fairly highly, and this huge acquisition makes Shopify look even better moving forwards. Shopify is paying $2.1
socalTECH
JANUARY 20, 2016
Financial terms of the acquisition were not disclosed. The Onion's satirical articles have often been mistaken for real news , despite the publication's longtime reputation for fake stories. Los Angeles-based Univision said Tuesday that it has acquired satirical news site The Onion.
socalTECH
JULY 11, 2012
What does the landscape of social media marketing look like, in the wake of Salesforce.com's acquisition of Buddy Media? In the age where digital startups can open with little-to-no cash, and balloon from nothing more than an idea to millions of users overnight, the question becomes whether acquisition as a strategy helps or hurts a product.
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