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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

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Perfect Market Acquired By Taboola

socalTECH

Perfect Market--which was headed by Julie Schoenfeld--helped online publishers better monetize their library of content, helping then find long tail content and articles in their library of content and matching those to advertising. perfect market taboola merger acquisition content advertising optimization software idealab'

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Shopify Just Bought the Deliverr Shipping Network for $2.1 Billion

Tech.Co

Now, it's dramatically expanding capacity in another area, fulfillment, with the acquisition of Deliverr. It's the biggest acquisition in Shopify's history. We've already rated Shopify's software offering fairly highly, and this huge acquisition makes Shopify look even better moving forwards. Shopify is paying $2.1

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The Good, The Bad, And The Ugly Of Software Patents

Startup Professionals Musings

I always advise software startups to file patents to protect their “secret sauce” from competitors, and to increase their valuation. The good news is that a patent can scare off or at least delay competitors, and as a “rule of thumb” patents can add up to $1M to your startup valuation for investors or M&A exits (merger and acquisition).

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Software Patents Have Become a Startup Nightmare

Startup Professionals Musings

I always advise software startups to file patents to protect their “secret sauce” from competitors, and to increase their valuation. Yes, the software patent process is a mess. I say this with conviction even after I survived the process, and have a software patent pending. Software technology changes rapidly.

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Software Patents are Becoming a Tax on Innovation

Startup Professionals Musings

I always advise software startups to file patents to protect their “secret sauce” from competitors, and to increase their valuation. Yes, the software patent process is a mess. I say this with conviction even after I survived the process, and have a software patent pending. Software technology changes rapidly.

Patents 91