SoCal CTO
NOVEMBER 17, 2009
Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative.
Startup Professionals Musings
SEPTEMBER 13, 2023
I like his summary of the challenges involved, real case studies, and especially his recommended building blocks to a culture of perpetual innovation in any company: Extract and instill a long-term vision in your team. Continuous innovation is a mindset that you cannot outsource, or bring in through acquisition or consultants.
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Xconomy
MAY 4, 2018
Here’s a case study of how fast things can change in biopharma. Through acquisitions and alliances, they rolled out a spate of large-scale combination trials. For a few years, a type of cancer drug called an IDO inhibitor was all the rage, a promising path to expanding the reach of immunotherapy.
Startup Professionals Musings
APRIL 28, 2021
Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Mergers and acquisitions also require new skills.
Both Sides of the Table
JANUARY 11, 2014
We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies. It’s why some companies are testing whether building applications on KIK might lead to better customers acquisition.
Startup Professionals Musings
DECEMBER 11, 2015
Use real case studies and customer feedback. The best way to support your acquisition potential for $100 million -- or going public -- is to find a competitor who has shown it can be done. When comparing competition, don’t use fuzzy terms such as improved usability, faster, less expensive and more productive.
Tech Zulu Event
AUGUST 15, 2011
and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Garth will speak about successes in partner development, using case studies from his experience at Klout. Tony has previously worked for organizations like PayPal, Yahoo!
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