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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Mergers and acquisitions also require new skills.

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Respect Competitors and Capitalize on Your Strengths

Startup Professionals Musings

For example, if your new software adds innovative new features and mobile access to a classic offering, you could name and degrade current vendors for their lack of support, or you could highlight your innovative additions over the current market leaders. Use real case studies and customer feedback.

Capital 63
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. If you haven’t already subscribed yet, subscribe now for.

Customer 164
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. At CallWave, Colin was CTO, Jason was CFO and I was in charge of product marketing and customer acquisition. There’s lots more info including videos, case studies and more at www.ringrevenue.com.

Marketing 209
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The Startup Guide To SXSW Panel Picking

Tech Zulu Event

Software Labs: Petri Dishes for Tech Innovation. Pedro Galván, Software Guru magazine. How UX and the Cloud are Transforming Software. If you’re an entrepreneur or software ninjette who wants to make a full-time income from your web. Entrepreneurism / Monetization design, Recruiting, Software development. .

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Top 120 Startup Posts for 2010

SoCal CTO

You can find some of the monthly ones in the following: Top 57 Online Startups Meets Technology Meets Product Posts for November 2010 Top 30 Startup Technology and Product Posts for September 2010 Top 40 Startup Posts for August 2010 Top 30 Startup Posts for July 2010 Top 30 Startup Posts in June 2010 Top 29 Startup Posts May 2010 Startup CTO Top 30 (..)

Startup 378