Remove Acquisition Remove Competition Remove Marketing Remove Sales
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). In today’s highly competitive ad environment, both content and data are kings. The key takeaway?

Commerce 211
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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119
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Energica CEO plots her Italian EV company’s reboot from lockdown

TechCrunch LA

From lockdown in her Northern Italy home, Cevolini shared perspective on the future of motorcycling, acquisition offers and plans to recharge her company when the COVID-19 crisis subsides. general manager ( Stefano Benatti ) — filled more orders in the first two months of 2020 than all its sales for 2019, according to Cevolini.

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Should you battle the dragon? Or just avoid the encounter?

Berkonomics

In one industry I know well, the dominant player with 22% market share was acquired by one of the largest companies in the technology world. What if you had abandoned that market, reallocated your resources, and focused instead upon other non–competitive geographical or industry segments? How could you compete with the gorilla?

Resource 156
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Amazon Has Acquired Ecommerce Startup Veeqo

Tech.Co

Amazon could substantially expand their dominance over the ecommerce market, as the Seattle-based tech giant has announced the acquisition of Veeqo, a UK-based ecommerce startup. Everyone knows that Amazon has been pretty acquisition happy over the last few years. What does this mean for the ecommerce market?

Startup 131
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Organic Growth Startups Won’t Scale Competitively

Startup Professionals Musings

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Even mergers and acquisitions (M&A) came quickly. New management skills. Marty Zwilling.

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Why Entrepreneurs Should Be Respected More Than Loved

Both Sides of the Table

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. If you hire truly talented people you end up definitionally with a lot of competitive peers who will inevitably jockey for resources and control. Do you hire more sales people?