socalTECH

SEPTEMBER 11, 2018

San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. Financial details of the acquisition were not announced. The acquisition is the third for Elite SEM since Mountaingate Capital acquired the comapny in 2017.

CPC 100

CPC SEM San Diego Commerce 100

socalTECH

APRIL 26, 2010

Los Angeles-based Bardon Advisors , a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. Financial terms of the acquisition were not disclosed. Tags: bardon advisors mediatrust merger acquisition cpcp advertising ecommerce.

CPC 165

CPC Paid Search Marketing Idealab 165

Jason Nazar

MAY 1, 2016

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Paid Product Metrics.

Marketing 40

Marketing Metrics CPC .Net 40

Jason Nazar

NOVEMBER 1, 2015

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Paid Product Metrics.

Marketing 40

Marketing CPC Metrics .Net 40

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. William Belk: CampaignEQ is a market attribution platform for adertisers. William Belk: Ad markets are really skewed against advertisers.

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. With app marketing, instead of an advertisement, we're showing and application ad to mobile users.

Mobile 224

Mobile CTO Hire CPC Web 224

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

Advertising 284

Advertising Invest RSS CPC 284