CampaignEQ's William Belk On Ads, Algorithms, and Attribution
socalTECH
JUNE 28, 2013
We were limited to using products on the market, and we found that all of them were really designed for advertising networks and marketplaces using a traditional, affiliate model. Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way. It''s been pretty smooth.
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