Nami Media Acquired By TV Broadcaster

socalTECH

Financial terms of the investment and acquisition were not disclosed. Cory, who was previously an EVP at Overture; he also headed up Neven Vision at the time of its acquisition by Google, and also ran FreeConference.com. Nami Media provides cost-per-click (CPC), cost-per-acquisition (CPA), and other related ad inventory and management software and services.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies. But our best Internet software engineers have historically been exported on a net basis to the Bay Area.

CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

How did you guys decide to shift from a consumer focused startup like Beachmint, to developing software tools? Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

Custom 186

Interview with Robert Flynn, Aggregage

socalTECH

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Our largest investment was a partnership with Norman Lear's Act III Communications, we did a series of acquisition in the movie theater space. Liquid Audio was at the forefront of the digital music scene, and we built the first, software infrastructure for legal distribution and commerce of music.

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