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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media.

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Quest Software Buys Erwin

socalTECH

Aliso Viejo-based software company Quest Software announced this morning that it has acquired erwin, Inc., a developer of data modeling, data governance, and business process modeling software. Financial terms of the acquisition were not announced.

Software 113
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - Passion: Have to be able to motivate people, customers, team, yourself. He told them it was now or never.

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ServiceTitan Buys CUC Software

socalTECH

Glendale-based ServiceTitan has acquired CUC Software , a developer of business software products aimed at the heating, ventilation, and air conditioning industry, the company said this week. CUC Software was based in Billings, Montana, and was founded in 1981. Financial details of the buy were not announced. READ MORE>>.

Software 113
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MaintenanceNet Acquisition By Cisco Completes

socalTECH

Carlsbad-based cloud software developer MaintenanceNet is now officially part of Cisco, Cisco said this week, after it completed its acquisition deal for the company. Cisco had announced its acquisition of MaintenanceNet on July 8th, saying it would pay $139M for the startup. READ MORE>>.

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Shotgun Software Acquired By Autodesk

socalTECH

Los Angeles-based Shotgun Software , a developer of cloud-based production tracking, review, and asset management software for the film, television and games industries, has been acquired by Autodesk , the two said Wednesday. Financial details of the acquisition were not disclosed. READ MORE>>.

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ReachLocal Trumpets Marketing Automation Customer List

socalTECH

ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. reachlocal marketing automation customers leads software' The product had been launched in September of 2013.