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Centerfield Launches New Product For Customer Acquisition

socalTECH

Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. Pricing on the new product was not announced. READ MORE>>.

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AeroVironment Completes $405M Arcturus UAV Acquisition

socalTECH

Simi Valley-based Aerovironment said yesterday that it has completed the $405M acquisition of Arcturus UAV, a designer and manufacturer of high performance, unmanned aircraft systems (UAS). The deal had originally been announced on January 13th.

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Connectifier Swizzles Service After LinkedIn Acquisition

socalTECH

Costa Mesa-based Connectifier , the recruiting tools developer led by John Jersin, said Monday that it will be making some significant changes to its tool, after its acquisition by LinkedIn in February. READ MORE>>.

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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Great startups manage to continually improve the relationship through outstanding follow-on support and service.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. Later they became big business in Financial services lead-gen. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - He wanted to see all the data himself.

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7 Keys To Sustainably Enriching Your Customers’ Lives

Startup Professionals Musings

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

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Amazon’s Selz Acquisition is Encouraging News for Small Businesses

Tech.Co

Selz, run by a team of around 50 in Sydney, Australia, bills itself as a one-stop-shop for small businesses to start selling products and services online. Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. Test Score.

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