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Four ways to create marketing excellence

Berkonomics

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156
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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Product 424
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Amazon’s Selz Acquisition is Encouraging News for Small Businesses

Tech.Co

Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. To put it simply, Amazon is getting instant access to a market it used to operate in. But Amazon faces a serious problem: Consumer demand is changing. Test Score. .

News 137
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Planning 500,000 charging points for EVs by 2025, Shell becomes the latest company swept up in EV charging boom

TechCrunch LA

Shell’s plan to roll out 500,000 electric charging station in just four years is the latest sign of an EV charging infrastructure boom that has prompted investors to pour cash into the industry and inspired a few companies to become public companies in search of the capital needed to meet demand. One more deal soon followed.

Company 363
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Demand Media Expands Into Online Learning, Buys Creativebug

socalTECH

Santa Monica-based Demand Media said this morning it has expanded into the online learning market, and has acquired Creativebug , an online site which provides educational videos around art and carft instruction. Financial details of the acquisition were not disclosed. The firm was based in San Francisco. and up per course).

Demand 185
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Wrench’s on-demand vehicle repair and maintenance service picks up $20 million

TechCrunch LA

Wrench , the Seattle-based on demand vehicle maintenance and repair service for consumers and fleets, has raised $20 million in its latest round of financing. RepairSmith , which operates a similar service out of Los Angeles and San Francisco, is backed by Daimler to provide much the same on-demand repair services.

Demand 100
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The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201