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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

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Bird launches Scoot Mopeds in Austin ahead of SXSW

TechCrunch LA

The Scoot Moped — an electric moped born out of Bird’s acquisition of Scoot — will launch in Austin five months after unveiling the shared micromobility vehicle. Bird first unveiled the Scoot Moped in October following its acquisition of Scoot. Initially the mopeds were piloted in Los Angeles, according to Bird.

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Startups Need Mergers And Acquisitions For Growth

Startup Professionals Musings

This strategy is called “organic growth,” yet it alone may yield only a fraction of the potential you could achieve, unless you add the additional strategies of partnerships and M&A (mergers and acquisitions). Actively pursue mergers and acquisitions. Overreliance on acquisitions drains resources and de-motivates internal teams.

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How To Scale Your Startup Far Beyond Organic Growth

Startup Professionals Musings

This strategy is called “organic growth,” yet it alone may yield only a fraction of the potential you could achieve, unless you add the additional strategies of partnerships and M&A (mergers and acquisitions). Actively pursue mergers and acquisitions. Overreliance on acquisitions drains resources and de-motivates internal teams.

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Rubicon Project Buys RTK.io

socalTECH

Rubicon says that RTK's solutions are build on the same, open source framework as its own, Demand Manager product portfolio, Prebid. Los Angeles-based advertising exchange operator Rubicon Project said this morning that it has acquired RTK.io , a developer of open source, header bidding solutions for publishers.

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AVST Buys Application Developer

socalTECH

Foothill Ranch-based Applied Voice & Speech Technologies , which develops unified communications applications product, said this week that it has acquired the assets of Beacon Solutions , a developer of an open development software framework which runs on its products. Financial terms of the deal were not disclosed. READ MORE>>.

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5 (More) Battle-Tested Business Tips From Amazon Founder Jeff Bezos

InfoChachkie

The framework I found which made the decision incredibly easy was what I called – which only a nerd would call – a ‘regret minimization framework’. Every time Amazon made a change to its website, whether it be modifications to its customer acquisition funnel, upsell techniques, customer service, etc.,

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