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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

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Bird launches Scoot Mopeds in Austin ahead of SXSW

TechCrunch LA

The Scoot Moped — an electric moped born out of Bird’s acquisition of Scoot — will launch in Austin five months after unveiling the shared micromobility vehicle. Bird first unveiled the Scoot Moped in October following its acquisition of Scoot. Initially the mopeds were piloted in Los Angeles, according to Bird.

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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

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The #1 Reason You Need a Startup Financial Model (and 7 Others Good Reasons!)

Tech Zulu Event

This insight gives you valuable information that you can use to improve your business model. The KPIs that you monitor will depend somewhat upon your business, but should include such things as revenue, Customer Acquisition Cost (CAC), and Life Time Value (LTV) of a customer. Making decisions on gut is only going to get you so far.

Startup 85
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Nervana’s $400M+ Buyout Reflects Key Tech Trend in Machine Learning

Xconomy

On the day after Intel announced its acquisition of San Diego machine learning startup Nervana Systems, investor Steve Jurvetson told me he was feeling a sense of satisfaction about a call he made three years ago, and how it has been playing out.

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7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

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Gaining an Edge: Understanding Cyber Risk Appetite

Xconomy

The moves they’re making to get ahead in the marketplace—globalization, mergers and acquisitions, extension of third-party networks, movement to the cloud—are the same tactics that create cyber risk. Companies should be concerned about more than attacks on their actual information systems. What losses would be catastrophic?