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Image Metrics Buys FacePro

socalTECH

Santa Monica-based Image Metrics , a developer of facial animation software, said Thursday that it has acquired FacePro , a developer of lip sync technology used by art directors. FacePro develops technology which analyzes audio information to automatically drive facial animation. Financial terms of the buy were not disclosed.

Metrics 113
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). I paraphrase here the key challenges he identifies, adding my own insights: Marketing ROI requires cross-enterprise information. Are you making the proper investment, and is it paying off?

Custom 100
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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100
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Have you heard? Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. How about charging by the bite (not byte)? The post Have you heard? Eyeballs aren’t everything. first appeared on BERKONOMICS.

Metrics 296
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10 Key Metrics To Take a Startup to the Next Level

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 106
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How good a leader are you?

Berkonomics

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. With this information and challenge, how would you measure your effectiveness as a leader? There are many roads to Rio, so they say.

Resource 156
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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.