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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). I paraphrase here the key challenges he identifies, adding my own insights: Marketing ROI requires cross-enterprise information. Are you making the proper investment, and is it paying off?

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Have you heard? Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Remember when? Bringing us to today – Viewers or profit? How about charging by the bite (not byte)? The post Have you heard?

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Compendia Acquired By Community Investors Inc.

socalTECH

Escondido-based software developer Compendia , a developer of web portal software for the home builders market, has been acquired by Community Investors, Inc. , Financial details of the acquisition were not disclosed. the two said today. READ MORE>>.

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Experian Buys 41st Parameter

socalTECH

Costa Mesa-based Experian , the provider of credit reporting services and related information, announced this morning that it has acquired 41st Parameter , a provider of device identification technology for the cyber security market. Financial terms of the acquisition were not announced. READ MORE>>.

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Autobytel Buys AutoUSA

socalTECH

Irvine-based online automotive information and lead generation site Autobytel said Monday afternoon that it has acquired AutoUSA , the web-based auto leads and service provider owned by AutoNation. Autobytel said the acquisition would help it expand its dealer network and increase revenue and cash flow. READ MORE>>.

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Ingram Micro Buys Hosting Company SoftCom

socalTECH

Santa Ana-based information technology distributor Ingram Micro has acquired SoftCom , a Canadian provider of domain name management web hosting, and cloud infrastructure services. ingram micro electronic softcom distributor merger acquisition infrastructure domain hosting colocation' READ MORE>>.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. We need to spend some time discussing what you do with the social web. It seems like a lot of what you are doing is about providing valuable information that accompanies the work that you do.