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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Or read the quick, informative summary below the image! He is very hands-on and helpful – especially for any company looking into customer acquisition. Big thank you to Darius Vasefi , of EyeOnJewels for the write up. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In a startup this is a mistake.

Press 319
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7 Plan Elements That Separate Businesses From Hobbies

Startup Professionals Musings

Current and past titles don’t convey this information. The best way to do this is to highlight a recent similar company payback to investors, via going public or acquisition exit. If you don’t have the time to write things down, or your writing skills leave something to be desired, don’t be afraid to get some help.

Startup 65
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Digital Revenue Expert – Vince Thompson

SoCal CTO

Vince: In addition to my management writing I’ve interview many CEOs and innovators. I’d love to get your thoughts at some point about writing for these publications vs. on your own blog. What are some of the top things you've published online, e.g., blog posts?

Startup 225
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A Serial Entrepreneur’s Take On Brad Feld & Jason Mendelson’s Venture Deals

InfoChachkie

Even though I have raised significant venture capital as an entrepreneur and have participated in dozens of transactions as an investor, I still found the book to be informative, especially with regard to the dilutive impact of some of the more onerous deal terms that we avoid at Rincon Ventures. free weekly Infochachkie articles!

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Investors, MVPs and Evidence of Traction

SoCal CTO

Yesterday, I was talking to a startup founder about their MVP and they said something that finally got me to write this post: "I have a few investors interested but they want to see a product." That's an even tougher hurdle. Yes, that's correct. Sorry, but that's the reality.

Metrics 264
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Interview with Constance Curtis, The List

socalTECH

As I was driving home from that meeting, I decided to work from there, and ended up writing a business plan and fundraising from family and friends. They met at happy hour, and if they wanted to connect one-on-one, we let them exchange information, either through the app or a phone number. What are they reading?

Startup 203