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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Are you making the proper investment, and is it paying off? I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews.

Custom 100
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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market). It’s just math.

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Kintara Seeking $15.0M In PIPE

socalTECH

Wainwright & Co.

San Diego 113
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Everything you do adds or reduces company value

Berkonomics

But each commitment of resources of any substantial size for acquisition of new products, talent, even new companies, changes the value of your enterprise perhaps to a great degree. Should I make an acquisition to increase value? Let’s analyze the effect of a potential acquisition upon the value of your company.

Company 120
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I'd rather invest time investing in social media to drive traffic to our site. Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition ) think that its time to take technology where it’s never gone before — into targeted, direct mail campaigns using the best ad-targeting that money can buy.

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Think of your exit as you commit your resources along the way.

Berkonomics

But each commitment of resources of any substantial size for acquisition of new products, talent, even new companies, changes the value of your enterprise perhaps to a great degree. Let’s analyze the effect of a potential acquisition upon the value of your company.

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