socalTECH
MAY 17, 2012
A report today from PandoDaily said that Santa Monica-based BetterWorks has terminated all of its sales and marketing staff, and half of its operations team. Now it appears that the firm is looking to pivot its model, and looking to figure out a better customer acquisition model. READ MORE>>.
socalTECH
MARCH 17, 2017
The company says it has been seeing competition in the data storage industry which has "create pressure" on maintaining market share, saying that "market headwinds" have been challenging the company. The company reported a net loss of $1.2 million for the year, on revenues of $9.4M. READ MORE>>.
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socalTECH
JANUARY 16, 2012
The rumors were denied by the company, although the firm said it has "made decisions to ensure that the company is strategically addressing the most attractive markets." Exactly what that means--the implication is a major realignment or layoff at the company--has not yet become apparent. as part of an "ongoing review" of its business.
socalTECH
OCTOBER 8, 2012
The anonymous tipster said that an interim management team is now seeing to sell the company after a severe layoff by its investors.
Berkonomics
SEPTEMBER 24, 2015
Usually leading up to the time positive cash flow is initially reached, the management team is not taking a market wage, payables are stretched, and any slowing of receivables collections would likely cause layoffs. [Email readers, continue here…] But this too is an overly simplistic view.
Startup Professionals Musings
AUGUST 7, 2020
Strategic threats, including new competitors, market changes, and environmental issues need deeper analysis and full resolution, before they jeopardize your business survival. These days, the market is moving so fast that it is rarely adequate to rely only on internal development to keep up with change.
socalTECH
MAY 23, 2012
Craig said that the shutdown came as a result of not being able to sustain a large enough market, relative ot the high cost of customer acquisition. According to an email from Craig, the company decided to close down the BettterWorks perk platform, and will not longer be active after next Thursday.
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