socalTECH

JUNE 28, 2021

Santa Barbara-based supply chain software developer QAD has entered into a $2 billion acquisition deal with private equity investor Thoma Bravo, the company said on Monday. The take-private deal will result in QAD no longer trading on public markets. According to QAD, its shareholders will receive $87.50

Equity 113

Equity Acquisition Santa Barbara Resource 113

socalTECH

SEPTEMBER 19, 2019

Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. Pricing on the new product was not announced. READ MORE>>.

Acquisition 100

Acquisition Customer Custom Product 100

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. I= increase revenues.

Marketing 156

Marketing Demand Class Pricing 156

socalTECH

MARCH 31, 2021

San Diego-based Ascent Funding, a provider of student loans, says it is targeting the coding bootcamp market, with a new set of loans for those programs. As part of the move into the market, the company says it has acquired the Skills Fund, a firm which has provided over $200M in tuition funding for bootcamps for over 16,000 students.

Acquisition 113

Acquisition Funding San Diego Education 113

socalTECH

MARCH 3, 2020

Boingo Wireless has been in the midst of a restructuring , having cut 16% of its staff in December; the company has been digesting an acquisition of a competing company, Elauwit Networks. Elauwit is a provider of Wi-Fi to the student housing and other markets. READ MORE>>.

Acquisition 113

Acquisition News Networking Los Angeles 113

socalTECH

JULY 22, 2021

Los Angeles-based Faraday Future is now a publicly traded company, after a successful acquisition by a special purpose acquisition company (SPAC) called Property Solutions Acquisiton Corp., the company said on Wednesday afternoon. Faraday Future will begin trading today under the ticker symbols FFIE and FFIE.WS.

Marketing 113

Marketing Southern California Acquisition Resource 113

socalTECH

DECEMBER 18, 2019

El Segundo-based FDH , hardware and replacement parts to commercial and defense aircraft manufacturers, subcontractors, and others, has announced another acquisition--its second this week--of BTC Electronic Components. Financial details of the acquisition were not announced. FDH is owned by Audax Private Equity. READ MORE>>.

El Segundo 100

El Segundo Acquisition Equity Marketing 100

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Custom 100

Custom Acquisition Customer Technical Review 100

socalTECH

FEBRUARY 6, 2019

Thousand Oaka-based Teledyne Technologies says it has completed its acquisition of the Scientific Imaging businesses of Roper Technologies , which included the acquisition of Princeton Instruments, Photometrics and Lumenera. The deal, which had been announced in December, was worth $225M in cash. READ MORE>>.

Acquisition 113

Acquisition Technology Research Marketing 113

socalTECH

AUGUST 12, 2013

San Dimas-based search and digital marketing firm WebMetro is now officially part of TeleTech Holdings , TeleTech said this morning. The companies had announced the acquisition in July. Financial terms of the acquisition have not been announced by the company. READ MORE>>.

Acquisition 138

Acquisition San Dimas Marketing Customer 138

socalTECH

DECEMBER 13, 2021

Los Angeles-based fintech startup Dave says it expects an acquisition by special purpose acquisition company (SPAC), VPC Impact Acquisition Holdings III to occur in January, after approval of a special proxy by VPCC.

Marketing 113

Marketing Acquisition Research Los Angeles 113

TechCrunch LA

MAY 12, 2020

And n ow, even with the economy continuing to collapse, the company is on the prowl for new acquisitions and expects to spend tens of millions of dollars on new deals. The PlayerFM deal stands out as an example of what the company looks for in an acquisition target, said Ritter. ”

Acquisition 136

Acquisition Media Los Angeles Google 136

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Product 424

Product Platform Advertising Acquisition 424

Tech.Co

FEBRUARY 19, 2021

Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. To put it simply, Amazon is getting instant access to a market it used to operate in. Amazon's acquisition of Selz doesn't represent a dramatic change to its business model.

News 137

News Acquisition Platform Sales 137

socalTECH

AUGUST 18, 2020

According to Canoo, it has entered into an agreement with special purpose acquisition company (SPAC) Hennessy Capital Acquisition Corp. and will be listed on the Nasdaq Stock Market under the ticker symbol CNOO. IV --which trades on the NASDAQ as HCAC--for the business combination.

Marketing 113

Marketing Acquisition Los Angeles Capital 113

socalTECH

AUGUST 30, 2018

DataDirect Networks , the developer of high performance computing (HPC) and enterprise storage products, says it expects to finalize its acquisition of data storage array maker Tintri , in what it says is "the next few days". DDN says it expects the acquisition to close this month.

Acquisition 100

Acquisition Chatsworth Networking Product 100

socalTECH

JUNE 5, 2019

San Diego-based Mapp , a developer of cloud-based digital marketing software, has completed its acquisition of European marketing analytics software developer Webtrekk , the company said this morning. Financial details of the acquisition were not announced. Mapp is led by CEO Steve Warren.

Develop 100

Develop Development Marketing San Diego 100

socalTECH

OCTOBER 6, 2020

Los Angeles-based electric automobile developer Faradyay Future is hoping to make a move to the public markets, via a special purpose acquisition company (SPAC), according to reports. The company's CEO, Carsten Brietfield, disclosed the possibility of the SPAC move on Monday. READ MORE>>.

Marketing 100

Marketing Acquisition Los Angeles Report 100

socalTECH

JULY 1, 2016

Carlsbad-based MaxLinear announced late Friday that it has completed its acquisition of Irvine-based Broadcom's wireless infrastructure backhaul business. The company said the acquisition will help it expand into the wireless infrastructure market. The deal was worth $80M in cash, and had been announced earlier in the year.

Acquisition 113

Acquisition Marketing Help Company 113

socalTECH

OCTOBER 17, 2018

Los Angeles-based Edlio , has received a growth capital investment this morning, for its K-12 education and "community engagement" software, and in particular, acquisitions of other companies. According to LLR Partners, its investment will be used by Edlio to support its market expansion, via organic growth and acquisitions.

Education 124

Education Acquisition Invest Software 124

socalTECH

JULY 2, 2014

Pasadena-based Jacobs Engineering Group announced yesterday that it has completed its acquisition of Federal Network Systems (FNS), the Ashburn, Virginia systems integrator in the communications, information technology, and data security market. Financial terms of the buy were not announced. READ MORE>>.

Acquisition 138

Acquisition Networking Pasadena Marketing 138

socalTECH

DECEMBER 17, 2010

El Segundo-based Internet Brands said Friday that the acquisition of the firm by private equity firm Hellman & Friedman has closed. The acquisition, which had originally been announced in September, was worth $640M. JMI Equity also invested in Internet Brands as part of the sale.

Internet Brands 220

Internet Brands Acquisition El Segundo Equity 220

socalTECH

APRIL 27, 2015

Los Angeles-based online advertising technology developer Rubicon Project said Monday that it has completed its acquisition of Chango , which develops intent marketing technology. Rubicon had announced the acquisition on April 1st. The deal was worth $122M. Chango was based in Toronto, Canada. READ MORE>>.

Acquisition 100

Acquisition Advertising Los Angeles Marketing 100

socalTECH

MARCH 28, 2017

Thousand Oaks-based Teledyne Technologies Incorporated and UK-based e2v technologies plc said today that the two have completed the $789M acquisition of e2v by Teledyne. The deal had been announced in December. e2v develops machine vision products, including image sensors and custom cameras and applications.

Acquisition 100

Acquisition Thousand Oaks Custom Customer 100

socalTECH

NOVEMBER 15, 2017

Los Angeles-based NKP Medical Marketing , a provider of digital marketing and search engine optimization services focused on the specialty medical area, has been acquired by private equity investor MB Growth Advisors. Financial terms of the acquisition were not announced. READ MORE>>.

Search Engine Optimization 113

Search Engine Optimization Marketing Equity Acquisition 113

socalTECH

JULY 25, 2017

Valencia-based Scorpion , an Internet marketing company, said on Monday that it has acquired Local , a digital marketing firm which has offices in Islandia, New York and Denver, Colorado. Financial terms of the acquisition were not announced.

Marketing 113

Marketing Acquisition Services Company 113

socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. Belk was previously Head of Product at Beachmint, and was the company''s first employee; McGregor was Beachmint''s Dierctor of Acquisition.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119

Marketing Social Media Mentor Conference 119

socalTECH

SEPTEMBER 6, 2018

DataDirect Networks , which develops high performance data storage for the enterprise and high-performance-computing (HPC) market, has completed its acquisition of Tintri , the bankrupt flash data storage developer. According to DDN, the acquisition came after an "extensive" bidding process, where DDN was declared the auction winner.

Acquisition 100

Acquisition Chatsworth Networking Custom 100

socalTECH

JUNE 7, 2021

Los Angeles-based banking app developer Dave said this morning that it is going public, via a merger with VPC Impact Acquisition Holdings III, Inc., a special purpose acquisition company (SPAC) sponsred by Victory Park Capital.

Marketing 113

Marketing Acquisition Equity Los Angeles 113

TechEmpower

JULY 31, 2023

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. What does the business do?

Metrics 260

Metrics Startup Slides Technical Review 260

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

DECEMBER 16, 2010

Market America , an Internet marketing firm based in Greensboro, N.C., announced the acquisition Wednesday, but did not reveal any financial terms. According to Market America, it will continue to maintain Shop.com's Pasadena offices, along with Shop.com's Monterey headquarters.

Marketing 269

Marketing Pasadena Acquisition Invest 269

socalTECH

DECEMBER 10, 2014

Solana Beach-based PTI Marketing Technologies , a developer of a software-as-a-service, marketing and collateral management tool, has been acquired by office equipment and technology company Ricoh Company, Ltd. Exact financial terms of what Ricoh described as a "multi-million" dollar acquisition were not announced. READ MORE>>.

Marketing 138

Marketing Technology Acquisition Tool 138

socalTECH

JULY 23, 2021

Los Angeles-based soda company Zevia has its IPO on Thursday, launching itself onto the public markets on the New York Stock Exchange at ZVIA. Zevia sells zero calorie soda to the consumer market, and uses stevia instead of sugar as a sweetener. The company priced at $14.00

Marketing 113

Marketing Pricing Los Angeles Software 113

socalTECH

MARCH 28, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. Reid previously was SVP of Marketing for Gehry Technologies, and also served at Eucalyptus Systems and Expertcity (Citrix Online), where he was responsible for launching GoToMeeting.

OpenX 180

OpenX Marketing Advertising Los Angeles 180

socalTECH

APRIL 19, 2011

The acquisition of Newport Beach-based semiconductor firm Conexant by private equity firm >b>Golden Gate Capital has completed, the firm said today. The acquisition takes Conexant private, with the firm no longer trading on the NASDAQ Global Market.

Acquisition 145

Acquisition Equity Capital Marketing 145