The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. million in seed funding from the Los Angeles-based firms Bonfire Ventures and Crosscut Ventures to expand its business (maybe through direct marketing?).

Teledyne Completes Acquisition Of Unit Of Roper Technologies

socalTECH

Thousand Oaka-based Teledyne Technologies says it has completed its acquisition of the Scientific Imaging businesses of Roper Technologies , which included the acquisition of Princeton Instruments, Photometrics and Lumenera. Roper's Scientific Imaging businesses served the life sciences, academic research, and industrial imaging markets. teledyne technologies roper merger acquisition princeton photometrics lumera hardware scientific equipment

DDN Closing In On Acquisition Of Tintri

socalTECH

DataDirect Networks , the developer of high performance computing (HPC) and enterprise storage products, says it expects to finalize its acquisition of data storage array maker Tintri , in what it says is "the next few days". DDN says it expects the acquisition to close this month. DDN said the acquisition will significantly bost its product portfolio and addressable market. datadirect networks high performance computing enterprise storage merger acquisition tintri

Amazon.com's Acquisition Of Whole Foods Poses Challenge For Thrive Market

socalTECH

Los Angeles-based organic, membership-based food service Thrive Market has a big, new competitor in town-- Amazon.com --which just announced a gigantic, $13.7 billion acquisition of Whole Foods on Friday. Thrive Market has been called a "kindler, gentler" Amazon for organic food , and has been called the next Whole Foods , only online. thrive market amazon whole foods healthy organic food delivery ecommerce thrivemarket nick green

Rubicon Project Completes Chango Acquisition

socalTECH

Los Angeles-based online advertising technology developer Rubicon Project said Monday that it has completed its acquisition of Chango , which develops intent marketing technology. Rubicon had announced the acquisition on April 1st. rubicon project chango merger acquisition intente marketing advertising

WebMetro Acquisition Completes

socalTECH

San Dimas-based search and digital marketing firm WebMetro is now officially part of TeleTech Holdings , TeleTech said this morning. The companies had announced the acquisition in July. Financial terms of the acquisition have not been announced by the company. webmetro teletech merger acquisition digital agency search marketing WebMetro becomes part of TeleTech''s Customer Growth Services division, Revana. READ MORE>>.

Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications. Tags: Social Media Tech Market Analysis

Internet Brands Acquisition Completes

socalTECH

El Segundo-based Internet Brands said Friday that the acquisition of the firm by private equity firm Hellman & Friedman has closed. The acquisition, which had originally been announced in September, was worth $640M. Internet Brands said that the firm will cease trading on the NASDAQ Global Select Market at close of the market today. internet brand hellman friedman merger acquisition ecommerce advertising

Edlio Snags Investment for K-12 Education Software Acquisition

socalTECH

Los Angeles-based Edlio , has received a growth capital investment this morning, for its K-12 education and "community engagement" software, and in particular, acquisitions of other companies. According to LLR Partners, its investment will be used by Edlio to support its market expansion, via organic growth and acquisitions.

The LALA School of marketing

Berkonomics

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace.

Broadcom Completes Percello Acquisition

socalTECH

Irvine-based Broadcom reported MOnday afternoon that it has completed its acquisition of Percello Ltd. , Broadcom had announced the acquisition of Percello on October 26th. Broadcom had said the acquisition will help it accelerate its time to market to deliver femtocell technology.

Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. We have a strong focus on ROI, and the high growth, mid-market companies are the backbone of our growth.

MaxLinear Completes Acquisition Of Broadcom Unit

socalTECH

Carlsbad-based MaxLinear announced late Friday that it has completed its acquisition of Irvine-based Broadcom's wireless infrastructure backhaul business. The company said the acquisition will help it expand into the wireless infrastructure market. MaxLinear is a provider of radio frequency and mixed signal integrated circuits, used across a wide range of communications markets.

The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there is the four C’s, the consumer-oriented marketing model (2).

Conexant Acquisition Completes

socalTECH

The acquisition of Newport Beach-based semiconductor firm Conexant by private equity firm >b>Golden Gate Capital has completed, the firm said today. The acquisition takes Conexant private, with the firm no longer trading on the NASDAQ Global Market. conexant golden gate capital cnxt merger acquisition semiconductorConexant was acquired by Golden Gate Capital after a bidding war with Standard Microsystems (SMC) in February. The deal was worth $2.40

Autobytel Forms Acquisition Subsidiary

socalTECH

Irvine-based Autobytel , which provides automotive marketing and information services, appears to be in the midst of some acquisition-related activity, according to regulatory filings filed by the firm today. According to filings with the SEC, the firm has created an "Autobytel Acquisition Subsidiary", which names three of its officers as executives and directors. Tags: autobytel acquisition merger automotive marketing

Emulex Acquisition of Endance Advances

socalTECH

Emulex announced its acquisition of Endance in December, in a deal worth approximately $130M. Emulex CEO Jim McCluney said in a statement that the buy will double its total addressable market. emulex endace network performance management merger acquisitionCosta Mesa-based Emulex reported Tuesday that it now owned 89 percent of Endance Limited , the developer of network performance management and monitoring appliances it said it would acquire in December.

Scorpion Buys Digital Marketing Firm Local

socalTECH

Valencia-based Scorpion , an Internet marketing company, said on Monday that it has acquired Local , a digital marketing firm which has offices in Islandia, New York and Denver, Colorado. Financial terms of the acquisition were not announced. Scorpion serves the legal, healthcare, franchise, and home services markets, and is led by CEO and founder Rustin Kretz. scorpion digital marketing local merger acquisition internet

Edlio Raises $40M For School Website Software, Looks Towards Acquisitions

socalTECH

According to L Square, the investment in Edlio will go towards sales and marketing, international growth, new product development, and strategic acquisitions. capital venture acquisition merger cloud software school educational edlioLos Angeles-based Edlio , a developer of a cloud-based, software product used by schools and school districts to build and manage school websites, has raised $40M in a funding round. The funding came from L Squared Capital Partners.

DDN Completes Acquisition Of Tintri, Pays $60M For Bankrupt Data Storage Firm

socalTECH

DataDirect Networks , which develops high performance data storage for the enterprise and high-performance-computing (HPC) market, has completed its acquisition of Tintri , the bankrupt flash data storage developer. According to DDN, the acquisition came after an "extensive" bidding process, where DDN was declared the auction winner. datadirect networks high performance computing enterprise storage merger acquisition tintri bankruptcy

Jacobs Completes Federal Network Systems Acquisition

socalTECH

Pasadena-based Jacobs Engineering Group announced yesterday that it has completed its acquisition of Federal Network Systems (FNS), the Ashburn, Virginia systems integrator in the communications, information technology, and data security market. Jacobs said it has added more than 750 employees through the acquisition, which will enhance its capability in the intelligence community market.

Microsemi Passes Antitrust Hurdle In Vitesse Acquisition

socalTECH

Aliso Viiejo-based Microsemi reported this morning that the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 has expired, for the company''s acquisition of Camarillo-based Vitesse Semiconductor. Both companies make various semiconductors, with Microsemi offering up analog and mixed signal integrated circuits and power management products; Vitesse focuses more on the high speed networking part of the market.

Shop.com Acquired By Market America

socalTECH

Market America , an Internet marketing firm based in Greensboro, N.C., announced the acquisition Wednesday, but did not reveal any financial terms. According to Market America, it will continue to maintain Shop.com's Pasadena offices, along with Shop.com's Monterey headquarters. shop.com market america merger acquisition ecommerce pasadena jobsShop.com , an online comparison shopping website with operations in Pasadena, has been acquired.

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -

OpenX Sets Marketing Head

socalTECH

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. Reid previously was SVP of Marketing for Gehry Technologies, and also served at Eucalyptus Systems and Expertcity (Citrix Online), where he was responsible for launching GoToMeeting. OpenX said that Reid will oversee branding, customer acquisition and product marketing.

OpenX 153

NKP Medical Marketing Acquired By MB Growth Advisors

socalTECH

Los Angeles-based NKP Medical Marketing , a provider of digital marketing and search engine optimization services focused on the specialty medical area, has been acquired by private equity investor MB Growth Advisors. Financial terms of the acquisition were not announced. NKP Medical Marketing serves specialty medical practices plastic and cosmetic surgeons, medical spas, dermatologists and dentists.

Perfect Market Acquired By Taboola

socalTECH

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Perfect Market--which was headed by Julie Schoenfeld--helped online publishers better monetize their library of content, helping then find long tail content and articles in their library of content and matching those to advertising. Perfect Market was advised by Headwaters MB in the deal.

Smarter Digital Marketing With Smartify's Carla Bourque

socalTECH

How can marketers make better decisions and get better results from their online marketing? We are the only, data-driven incentive platform that helps marketers optimize their audience participation across the channel. Carla Bourque: My background is in marketing analytics.

Connect3 Acquisition Completes

socalTECH

DemandTec originally announced the acquisition in January. Tags: merger marketing acquisition demantec software connect3 advertising Cerritos-based Connect3 , a developer of advertising, merchandising, and promotions software, is now officially part of DemandTec, a Bay area firm that develops promotional planning software. Financial terms of the deal were not disclosed.

Broadcom Eyes Acquisition Bargains

socalTECH

According to Eric Brandt, Senior Vice President and CFO of the firm on a call Monday, it is looking for acquisitions as opportunities arise. Irvine-based Broadcom is eyeing technology companies it can buy at a bargain, the firm's CFO said on an analyst call this week.

CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. Belk was previously Head of Product at Beachmint, and was the company''s first employee; McGregor was Beachmint''s Dierctor of Acquisition. Both were involved with understanding Beachmint''s lifetime revenue per customer (LTV), acquisition funnels, and handling mobile and tablet optimization.

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging. Anything else you doing from a marketing standpoint that's working well? Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost!

Ideas 163

How TVC Aims At Acquisitions, Not IPOs, with Jeb Spencer

socalTECH

We thought it might be interesting to talk with one of the fund's managing directors, Jeb Spencer about the fund's success in technology investments, plus how it managed to raise another fund in this kind of environment, plus its unique goal of getting companies to an acquisition--and not an IPO.

PTI Marketing Technologies Acquired By Ricoh

socalTECH

Solana Beach-based PTI Marketing Technologies , a developer of a software-as-a-service, marketing and collateral management tool, has been acquired by office equipment and technology company Ricoh Company, Ltd. Exact financial terms of what Ricoh described as a "multi-million" dollar acquisition were not announced. Ricoh said the buy will help the companies continue to develop new marketing collateral management tools for enterprise and commercial printers.

Wpromote Buys Standing Dog For Digital Marketing Efforts

socalTECH

El Segundo-based digital marketing company Wpromote said on Tuesday that it has acquired online marketing agency Standing Dog , which provides search engine marketing, SEO, social media and paid media services. Financial terms of the acquisition were not disclosed. Wproimte is led by Michael Mothner, and provides integrated search, mobile, and social marketing to such brands as Toyota, Bayer HealthCare, Verizon, Sungard, and many others.