Centerfield Launches New Product For Customer Acquisition

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Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. According to the company, the new product provides customer intelligence, and is part of its Dugout platform to automate customer acquisition for its customers. Pricing on the new product was not announced.

Beyond Meat Sets IPO Pricing Range

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Los Angeles-based Beyond Meat , which develops plant-based meat products, which look and taste like real meat, has set its IPO pricing range, as its preps to go public. According to Beyond Meat, it expects an initial offering price of between $19.00 The company has applied to list on the Nasdaq Global Market as BYND. beyond meat pricing merger acquisition bynd vegetarian veggie burger food consumer exit

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CrowdStrike Sets IPO Pricing Range

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CrowdStrike , the cybersecurity software developer which has a significant research and development presence in Irvine, has set its IPO pricing range, saying on Wednesday that it looking to sell 18,000,000 shares of its common stock at between $19.00 The company has applied to list as CRWD on the Nasdaq Global Select Market. crowdstrike merger acquisition george kurtz crwd cybersecurity security software cloud artificial intelligence

The Trade Desk Prices IPO, To Hit NASDAQ Today

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Ventura-based The Trade Desk , which operates an online advertising exchange, priced its IPO late Tuesday evening, saying that it will sell 4,666,677 shares of its Class A common stock at $18.00 The company will begin trading today on the NASDAQ Global Market as TTD. The Trade Desk priced at the high end of an already increased estimated IPO range, which had been upped to between $16.00

Odonate Therapeutics Prices IPO

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San Diego-based Odonate Therapeutics , a pharmaceuticals startup focused on chemotherapy drugs, has priced its IPO, saying on Wednesday afternoon that it has priced its IPO at $24.00 per share was on the low end of its initial estimated pricing range of $24.00 Odonate Therapeutics said it will trade on the NASDAQ Global Select Market as ODT, starting this morning. odonate therapeutics merger acquisition chemotherapy nasdaq biotech lifescience taxane medical

Tocagen Sets IPO Pricing Range

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San Diego-based Tocagen , a clinical stage gene therapy company aiming at treating cancer, has set the pricing range for its IPO. The company has applied to list as TOCA on the NASDAQ Global Market. tocagen merger acquisition gene therapy cancer qualcomm jacobsThe company said in a filing that it expects to offer 7,250,000 shares of its common stock at between $10.00 and $12.00 per share. Tocagen's IPO is being underwritten by Leerink Partners, Evercore ISI, and Stifel.

NantHealth Sets IPO Pricing Range

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Culver City-based NantHealth , one of the startups out of billionaire Patrick Soon-Shiong's NantWorks portfolio, has set its IPO pricing range at between $12.50 The company is selling 6,500,000 shares of its common stock in the offering, which would list the company as NH on the NASDAQ Global Market. The next step in the IPO process is the company's roadshow to investors and actual pricing of an IPO. nanthealth nantworks merger acquisition pricing personalized medicine

BlackLine Software Prices IPO

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Woodland Hills-based BlackLine Software , the developer of accounting and financial close software, has priced its IPO, saying late Thursday evening that it will sell 8,600,000 shares of its common stock at $17.00 BlackLine will start trading Friday morning on the NASDAQ Global Select Market as BL. BlackLine priced at the high range of an already increased estimated IPO range, which was set to $16.00 saas software accounting acquisition merger blackline

Obalon Sets IPO Pricing Range

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Carlsbad-based Obalon Therapeutics , which is developing a balloon-based medical device for assisting in weight loss, has set the estimated initial IPO pricing range for its public offering, saying it now expects an initial public offering at between $14.00 if it prices at the high end of its estimated range. Obalon is looking to list on the NASDAQ Global Market as OBLN. obalon therapeutics biotech merger acquisition obln weight loss medical device lifescience okapi

ServiceNow Prices IPO, To Hit Market Friday

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San Diego-based ServiceNow priced its IPO on Thursday, at $18.00 The firm's IPO performance is being closely watched, as it is the first, technology IPO to hit the markets since the Facebook IPO debacle. servicenow merger acquisition cloud saas exitper share, above its estimated initial offering range of $15.00 to $17.00. The firm is set to trade as NOW on the New York Stock Exchange on Friday.

The Trade Desk Bumps Estimated IPO Pricing Range

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In a sign that reception to the company's IPO is going well, Ventura-based The Trade Desk said in a regulatory filing on Monday that it now expects its initial public offering price to be between $16.00 The Trade Desk has applied to list on the NASDAQ Global Market as TTD. accelerator marketplace market exchange advertising acquisition merger pricing desk trade

Aerie Pharmaceuticals Prices IPO

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Aerie Pharmaceuticals , which develops therapies for treating glaucoma and other eye diseases, has priced its IPO, saying this morning that it is offering up 6,720,000 share os its common stock at $10.00 The company said it will begin trading on the NASDAQ Global Market this morning as AERI.

Ambit Biosciences Prices IPO

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San Diego-based Ambit Biosciences has priced its IPO, saying that it is offering up 8,125,000 shares of its common stock at $8.00 The company will start trading today on the NASDAQ Global Market as AMBI. ambit biosciences lifescience merger acquisition

Xencor Sets IPO Pricing

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Monrovia, California-based Xencor has set the initial offering price for its IPO, saying in a filing Thursday morning that it will offer up 10,700,000 shares of its common stock at $7.00 The company plans to trade on the NASDAQ Global Market as XNCR. The IPO price is below its initial estimated offering price, which had been between $14.00 exit acquisition merger biopharmaceuticals biopharma xencor

TubeMogul Prices IPO

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TubeMogul , which develops software to help advertisers with their online video buying, priced its IPO last night, offering up 6,250,000 shares of its common stock at $7.00 The company will starts trading this morning on the NASDAQ Global Select Market as TUBE. The company''s IPO was underwritten by BofA Merrill Lynch, Citigroup, RBC Capital Markets, BMO Capital Markets, and Oppenheimer & Co. tubemogul software digital video advertising merger acquisition exit

Ceres Prices IPO

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Thousand Oaks-based Ceres , the developer of specialized seeds for the biofuels market, has priced its IPO, saying that it will offer up 5,000,000 shares of its common stock at $13.00 The firm will start trading today on the NASDAQ Global Market as CERE.

Xencor Prices IPO

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Monrovia-based biopharmaceuticals developer Xencor said this morning that it has priced its IPO, at $5.50 per share, and will start trading today on the NASDAQ Global Market as XNCR. xencor biopharma biopharmaceuticals merger acquisition exit lifescience Xencor sold 12,730,000 shares of its common stock in the IPO. Xencor was venture backed by MedImmune Ventures, HealthCare Ventures, and others. READ MORE>>.

Otonomy Sets Estimated IPO Pricing Range

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San Diego-based Otonomy , which is developing treatments for diseases of the inner and middle ear, set its estimated IPO pricing range Friday. Otonomy has applied to list on the NASDAQ Global Market as OTIC. Setting and estimated IPO pricing range is one of the activites which leads up to a company''s IPO, and generally occurs as the company embarks on a road show to insitutional investors.

Ignyta Prices IPO

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San Diego-based precision medicine developer Ignyta has priced its IPO, saying last night that it is offering up 5,245,000 shares of its common stock at $9.15 Ignyta will trade on the NASDAQ Capital Market as RXDX, starting today. ignyta biotech lifescience merger acquisition cancer a share. The IPO will raised $48.0M for the company. Ignyta''s offering was run by Leerink Partners and Ladenburg Thalman & Co.

Auspex Prices IPO

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La Jolla-based biopharmaceuticals developer Auspex Pharmaceuticals has priced its IPO, saying it will offer up 7,000,000 shares of its common stock at $12.00 The company will begin trading this morning as ASPX on the NASDAQ Global Market. The company''s IPO was underwritten by STifel, BMO Capital Marketings, Robert W. auspex pharmaceuticals merger acquisition lifescience healthcare huntington movement disorder tourette tardive dyskinesia

Sonos Sets Estimated IPO Pricing Range

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Santa Barbara-based Sonos , the developer of user-friendly, Internet-connected, whole-home audio systems, set its estimated IPO pricing range on Monday morning, the next step in bringing the company to market. Sonos has applied to list on the Nasdaq Global Select Market as SONO. The IPO is being underwritten by Morgan Stanley, Goldman Sachs & Co, Allen & Company, RBC Capital Markets, Jeffries, KKR, Raymond James, and Stifel.

Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications. Tags: Social Media Tech Market Analysis

Gimlet Media and Anchor: What Spotify’s Acquisitions Mean for Podcasts

Tech.Co

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. It’s the biggest podcast industry acquisition ever, and Spotify isn’t done.

BlackLine Systems Sets Estimated IPO Pricing Range

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Woodland Hills-based accounting software maker BlackLine Systems has moved one step closer to its IPO, saying this morning in a regulatory filing that it is expecting its IPO to price at betwen $13.00 BlackLine, which was founded and is led by CEO Therese Tucker, is selling 8,600,000 shares of its common stock, and intends to list on the NASDAQ Global Select Market as BL. blackline systems merger acquisition finance accounting software saas close financial fintech

Veritone Sets Estimated IPO Pricing Range

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Veritone is looking to list as VERI on the NASDAQ Capital Market and hopes to raise as much as $20M in its IPO effort. Veritone's IPO underwriters are Wunderlich, Craig-Hallum Capital Group, and Northland Capital Markets. billion price tag. veritone merger acquisition chad ryan steelberg dmarc broadcasting veri exit acaciaresNewport Beach-based Veritone , a developer of cloud-based, artificial intelligence software, says it expects its IPO to be between $14.00

Tandem Diabetes Care Prices IPO

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San Diego-based medical device manufacturer Tandem Diabetes Care priced its IPO last night, saying it will offer up 8,000,000 shares of its common stock at $15.00 The company--which develops an insulin pump--will start trading today on the NASDAQ Global Market as TNDM. tandem diabetes care diabetic medical device exit merger acquisition tndm

Xencor Sets IPO Pricing Range

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Monrovia, California-based Xencor , the biopharmaceuticals technology developer headed by Bassil Dahiyat, has set its IPO pricing range, saying today in a regulatory filing that it is expecting to price its IPO at between $14.00 The company is looking to trade as XNCR on the NASDAQ Global Market. xencor biopharma biopharmaceuticals merger acquisition exit

AutoGenomics Sets IPO Pricing Range

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The company filed earlier to list on the NASDAQ Global Market as AGMX. on the public markets. autogenomics molecular diagnostics lifescience exit merger acquisition agmx genetic Vista, California-based AutoGenomics , which manufactures molecular diagnostics systems, has set its estimated initial public offering range, saying it expects to sell 3.75 million shares of its common stock at between $11.00 and $13.00 per share.

AnaptysBio Sets Estimated IPO Pricing Range

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San Diego-based AnaptysBio , which develops antibodies for treating inflammation, has set its estimated IPO pricing range, saying on Tuesday that it expects to price its IPO at between $14.00 The company is selling 4,000,000 shares of its common stock on the NASDAQ Global Select Market as ANAB. anaptysbio executive biotech lifescience inflammation merger acquisition snapchat exit

KYTHERA Biopharmaceuticals Prices IPO

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Calabasas-based KYTHERA Biopharmaceuticals , a developer of aesthetic medicine products aimed at reducing fat deposits, has priced its IPO at $16.00 The firm is offering 4,400,000 shares of its common stock on the NASDAQ Global Select Market as KYTH. The firm priced at the high end of its estimated initial public offering range, which was between $14.00 kythera biopharmaceuticals biotech medicine reduction merger acquisition exit

The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there is the four C’s, the consumer-oriented marketing model (2).

SendGrid Sets Estimated IPO Pricing Range

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SendGrid , the developer of email delivery tools and back-end email services with operations in Irvine, has set its estimated IPO pricing range this morning, saying it is looking to sell 7,700,000 shares of its common stock at between $13.50 The IPO is being underwritten by Morgan Stanley, JP Morgan, William Blair, KeyBanc Capital Markets, Piper Jaffray, and Stifel READ MORE>>. sendgrid merger acquisition send email delivery service server isaac saldana irvine

The Trade Desk Sets IPO Pricing Range

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Ventura-based The Trade Desk has set the initial estimated pricing range for its IPO, saying in a filing on Tuesday that it now expects its IPO to be between $14.00 The Trade Desk has applied to list on the NASDAQ Global Market as TTD. trade desk tradedesk merger acquisition advertisingand $16.00 per share. The company is selling 4,666,667 shares of its common stock in the offering. The Trade Desk operates an online advertising exchange. READ MORE>>.

RealD Prices IPO

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Los Angeles-based 3D movie technology provider RealD said late Thursday evening that it has priced its IPO, offering 12.5M The IPO priced above the firm's initial estimated IPO pricing of between $13.00 William Blair & Company, Stifel, Nicolaus & Company, Incorporated and BMO Capital Markets Corp. Tags: reald merger acquisition content movie hollywood

NantKwest Prices IPO, Starts Trading Today

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Culver City-based NantKwest , the immunotherapy company which is linked to NantWorks and biotech billionaire Dr. Patrick Soon-Shiong, has priced its IPO, saying it will sell 8,288,000 shares of its common stock at $25.00 NantKwest--which until recently was known as Conkwest--will begin trading this morning on the Nasdaq Global Select Market as NK. NantKwest's IPO price is above the company's initial estimated IPO range of $20.00

MINDBODY Prices IPO, Starts Trading Today

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San Luis Obispo-based MINDBODY priced its IPO last night at $14.00 MINDBODY said it will sell 7,150,000 shares of its common stock, and will begin trading on the NASDAQ Global Market this morning as MB. mindbody merger acquisition software reservationper share, at the midpoint of its initial estimated trading range of $13.00 to $15.00 per share.

Glaukos Sets IPO Pricing Range, Launches IPO

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Glaukos had filed for its IPO in May, but by setting a pricing range, is one step closer to the market. glaukos merger acquisition biotech medical device lifescienceLaguna Hills-based Glaukos Corporation , which is developing medical devices for treating glaucoma, said this morning that it has formally launched its IPO, and is now looking to sell 5,358,000 shares of its common stock at between $13.00 and $15.00 per share.

GoPro Prices IPO, To Trade Today

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Action sports camera maker GoPro priced its IPO at $24.00 per share, and will start trading today on the NASDAQ Global Market as GPRO. The company--although based in San Mateo--has a number of Southern California ties, including founder Nicholas Woodman, who founded the company at UC San Diego, operations in San Diego (thanks to the acquisition of Cineform), and investors via Steamboat Ventures (the venture arm of Walt Disney).

Boingo Wireless Prices IPO, To Trade Wednesday

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Los Angeles-based Boingo Wireless , the operator of a international network of Wi-Fi hotspots, has priced its IPO. The shares will trade under the symbol WIFI starting tomorrow on the NASDAQ Global Market. The shares priced on the higher side of its earlier, $12.00

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - o Everything is for sale but it’s the price that moves the timing.

Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Of course, one of the best ideas around this is to have Negative Customer Acquisition Costs. Here are some recent great posts that I’ve come across that generally fall in the intersection of startups and CTOs. Enjoy.

Demand Media Sets IPO Pricing Range

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Demand Media's IPO is being underwritten by UBS Investment Bank, Allen & Company LLC, Jefferies & Company, Stifel Nicolaus Weisel, RBC Capital Markets, and Pacific Crest Securities. demand media merger acquisition pricingSanta Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, said today in an S-1 filing that it expects its IPO to be between $14.00 and $16.00 per share.

Active Network Prices IPO

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San Diego-based The Active Network , the operator of sports and community event registration services and websites, priced its IPO Wednesday evening, saying it will sell 11,000,000 shares of its common stock at $15.00 Active priced below its expected initial offering range, which was $16.00 Active's IPO is being underwritten by BofA Merrill Lynch, Citi, Allen & Company LLC, Stifel Nicolaus Weisel, RBC Capital Markets, ThinkEquity LLC, and WR Hambrecht+Co.