SoCal CTO

APRIL 2, 2012

Hiring seems to be the preferred use of seed funds (by investors and founders), whereas I'd prefer a focus on customer acquisition. The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. These companies are very early-stage and definitely have not shown product/market fit.

CTO Hire 205

CTO Hire Outsource Development CTO Coach Develop 205

TechCrunch LA

MAY 12, 2020

And n ow, even with the economy continuing to collapse, the company is on the prowl for new acquisitions and expects to spend tens of millions of dollars on new deals. The PlayerFM deal stands out as an example of what the company looks for in an acquisition target, said Ritter. ”

Acquisition 136

Acquisition Media Los Angeles Google 136

socalTECH

AUGUST 30, 2018

DataDirect Networks , the developer of high performance computing (HPC) and enterprise storage products, says it expects to finalize its acquisition of data storage array maker Tintri , in what it says is "the next few days". DDN says it expects the acquisition to close this month.

Acquisition 100

Acquisition Chatsworth Networking Product 100

socalTECH

AUGUST 18, 2020

Los Angeles-based electric vehicle manufacturer Canoo is going public via a reverse merger, in a move that it says will provide it with approximately $600M to help support production and launch of its electric vehicles. and will be listed on the Nasdaq Stock Market under the ticker symbol CNOO. READ MORE>>.

Marketing 113

Marketing Acquisition Los Angeles Capital 113

Tech.Co

FEBRUARY 19, 2021

Selz, run by a team of around 50 in Sydney, Australia, bills itself as a one-stop-shop for small businesses to start selling products and services online. Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. Test Score.

News 137

News Acquisition Platform Sales 137

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Custom 100

Custom Acquisition Customer Technical Review 100

socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. Belk was previously Head of Product at Beachmint, and was the company''s first employee; McGregor was Beachmint''s Dierctor of Acquisition.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

MARCH 28, 2017

Thousand Oaks-based Teledyne Technologies Incorporated and UK-based e2v technologies plc said today that the two have completed the $789M acquisition of e2v by Teledyne. e2v develops machine vision products, including image sensors and custom cameras and applications. The deal had been announced in December.

Acquisition 100

Acquisition Thousand Oaks Custom Customer 100

socalTECH

SEPTEMBER 6, 2018

DataDirect Networks , which develops high performance data storage for the enterprise and high-performance-computing (HPC) market, has completed its acquisition of Tintri , the bankrupt flash data storage developer. According to DDN, the acquisition came after an "extensive" bidding process, where DDN was declared the auction winner.

Acquisition 100

Acquisition Chatsworth Networking Custom 100

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119

Marketing Social Media Mentor Conference 119

socalTECH

MARCH 28, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. Reid previously was SVP of Marketing for Gehry Technologies, and also served at Eucalyptus Systems and Expertcity (Citrix Online), where he was responsible for launching GoToMeeting.

OpenX 180

OpenX Marketing Advertising Los Angeles 180

socalTECH

SEPTEMBER 15, 2020

ModCloth says it will start shipping products in Europe in September. The brand says it stopped shipping products in May of 2018, as a result of new GDPR program requirements; however, the acquisition by Go Global Retail--which acquired ModCloth from Walmart--allowed the company to resume those international shipments.

Marketing 113

Marketing Commerce Los Angeles Acquisition 113

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. Winters explained that the driver for the new funding was technology and product development on the marketplace, marketing and stylist acquisition.

Tool 179

Tool Custom Customer Marketing 179

socalTECH

MARCH 27, 2014

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. The product had been launched in September of 2013. The product had been launched in September of 2013. READ MORE>>.

ReachLocal 153

ReachLocal Woodland Hills Customer Custom 153

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201

Marketing Demand Pricing Customer 201

Berkonomics

AUGUST 7, 2014

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. There’s an answer for that. Adapt (again)! Positioning'

Marketing 176

Marketing Metrics Education Resource 176

socalTECH

APRIL 8, 2015

Aliso Viiejo-based Microsemi reported this morning that the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 has expired, for the company''s acquisition of Camarillo-based Vitesse Semiconductor. The regulatory hurdle means that U.S. regulators do not intend to conduct any kind of review of the transaction.

Acquisition 100

Acquisition Report Networking Marketing 100

socalTECH

JANUARY 8, 2014

Los Angeles-based private equity firm Levine Leichtman Capital Partners said this week that it has acquired Polyform Products Company. Polyform is a developer, manufacturer, and marketer of polymer clay products--used by hobbyists and artists, and sold through such retailers as Michaels, Wal-Mart, Jo-Ann Fabrics, and others.

Product 113

Product Equity Acquisition Los Angeles 113

socalTECH

OCTOBER 12, 2016

Los Angeles-based Edlio , a developer of a cloud-based, software product used by schools and school districts to build and manage school websites, has raised $40M in a funding round. According to L Square, the investment in Edlio will go towards sales and marketing, international growth, new product development, and strategic acquisitions.

Acquisition 100

Acquisition Software Class News 100

socalTECH

FEBRUARY 20, 2014

Los Angeles-based Payvia , which is backed by Silver Lake Sumeru, said today that it has rebranded the company and refocused the company on SMS and MMS marketing. The company also said it has launched a new product, aimed at video transcoding for clients on a wide range of mobile devices. READ MORE>>.

Silver Lake 147

Silver Lake Mogreet Mobile Marketing 147

TechCrunch LA

SEPTEMBER 13, 2021

The latest investment is being used to finance the acquisition of another company in the space — Appetize, a digital and mobile commerce payments platform for enterprises such as sports and entertainment venues, theme parks and zoos. The acquisition of Appetize extends SpotOn’s reach to the enterprise space in a major way.

Technical Review 296

Technical Review Software Review Invest Acquisition 296

socalTECH

MAY 4, 2015

Carpinteria-based Helix Medical , a manufacturer of products for the medical device and pharmaceutical industry, said today that it has acquired a line of products from W.L. Gore's silicone tubing product line, which is used by pharmaceutical and biotech customers for fluid transfers and peristaltic pumps. READ MORE>>.

Product 100

Product Acquisition Customer Custom 100

socalTECH

SEPTEMBER 1, 2021

Those products are now being heavily used in autonomous vehicle systems. According to indie, the acquisition will help it in the rapidly growing LiDAR market. The company produces low noise lasers, Bragg gratings and integrated photonic elements which are used for automotive light detection and ranging (LiDAR).

Acquisition 180

Acquisition Design Help Marketing 180

socalTECH

APRIL 4, 2013

Aliso Viejo-based semiconductor maker Microsemi annoucned this morning that it has licensed its detector log video amplifier (DLVA) technology to Microphase Corporation , and is exiting that market. Microphase is a developer of microwave and RF products for the military communications and electronic warfare systems market.

Marketing 147

Marketing Technology Acquisition Product 147

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

socalTECH

SEPTEMBER 27, 2021

Los Angeles-based Karman Missile & Space Systems, a developer of flight hardware and sub-assemblies for the space market, said Friday that it has acquired Systima Technologies, a provider of integration of mission critical space and hypersonic systems. Financial details of the acquisition were not announced.

Technology 113

Technology Acquisition Equity Los Angeles 113

Both Sides of the Table

JANUARY 25, 2015

Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.”

Product 150

Product Startup Metrics Technical Review 150

Berkonomics

JUNE 25, 2020

This is the total expected revenue for a customer (usually calculated with a five year life no matter what the type of business) less the cost of acquisition (see below) less the recurring direct costs of serving the customer or of product estimated to be sent to the customer over the lifetime relationship. CPA (Cost per Acquisition).

Acquisition 156

Acquisition Statistics Sales Custom 156

socalTECH

OCTOBER 5, 2020

Newport Beach-based American Vanguard Corporation , a provider of specialty and agricultural products, announced this morning that it has acquired Agrinos , a technology product focused on biological crop inputs. Financial details of the acquisition were not announced. READ MORE>>.

Acquisition 113

Acquisition Platform Product Technology 113

socalTECH

OCTOBER 1, 2019

San Diego-based Quake Global a provider of Internet-of-Things automation and process automation products and services, has acquired Skynet Healthcare Technologies Inc. , a provider of real-time-location-systems (RTLS) products for the senior care market. Financial details of the acquisition were not announced.

Technology 113

Technology San Diego Acquisition Marketing 113

socalTECH

FEBRUARY 26, 2009

DemandTec originally announced the acquisition in January. Publicly held DemandTec said Connect3's product suite is being incorporated into its End-to-End Promotion Management suite. Tags: merger marketing acquisition demantec software connect3 advertising. Financial terms of the deal were not disclosed. READ MORE>>.

Acquisition 113

Acquisition Cerritos Advertising Software 113

socalTECH

APRIL 17, 2019

Financial details of the four acquisition, which all closed in the first quarter of 2019, were not announced. j2 Global said the acquisition will help it grow its global customer base, provide it with access to new markets, and will expand its product lineup.

Company 173

Company Companies Southern California Acquisition 173

socalTECH

JUNE 30, 2020

Irvine-based NetObjex , which is developing products in the AI, IoT, and Blockchain area, said today that it has acquired VitalGrid , a provider of business technology and management consulting. Financial terms of the acquisition were not announced.

Acquisition 124

Acquisition Help Marketing Product 124

socalTECH

MAY 5, 2021

Financial details of the acquisition were not announced. according to Targus, the acquisition will help it diversify its accessory portfolio geared towards Apple and PC consumers. Sanho's products are mostly aimed at the Apple market.

Acquisition 113

Acquisition Mobile Help Marketing 113

socalTECH

OCTOBER 4, 2021

Culver City-based PacketFabric, a provider of optical network services for the enterprise market, said this morning that it has acquired RSTOR, a Saratoga, California-based cloud-based storage and data mobility products. Financial terms of the acquisition were not announced. PacketFabric is led by CEO Dave Ward.

Culver City 113

Culver City Networking Acquisition Mobile 113

socalTECH

JULY 13, 2021

Carlsbad-based Smart Earth Technologies (SET), a developer of LTE and 5G products for the water utility market, has been acquired by San Francisco-based CrescoNet. Financial terms of the acquisition were not announced.

Technology 113

Technology Acquisition Tool Networking 113