socalTECH

FEBRUARY 15, 2019

Basically, once a sale is made, that client gets links to profiles on HeyTutor, and based on their preferences it might provide tutors within in 50-mile radius, a 20-mile radius, and the tutors who match up with those preferences will be notified through SMS, email, and our apps. In this industry, customer acquisition costs are super high.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Both Sides of the Table

DECEMBER 27, 2011

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” The most obvious way to explain this is with sales people. One of them is profitability. If you don’t, somebody else WILL!”

Startup 418

Startup Venture Capital Sales Technical Review 418

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). I wrote about how to build relationships with journalists in this post.

Press 319

Press Startup Writing Training 319

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. Brett Rossman: ConsumerTrack is a performance-based, online marketing company. What is ConsumerTrack all about?

Startup 239

Startup El Segundo Marketing Media 239

InfoChachkie

MAY 16, 2011

As an entrepreneur and startup investor, I have helped create companies which achieved two IPOs which collectively raised over $100 million, as well as two acquisitions which totaled $385 million. 1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Rationale: I cannot afford to hire a direct sales force.

Startup 242

Startup Outsource Development Outsource Writing 242

SoCal CTO

MARCH 18, 2010

Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. I started out as screenwriter, went into local television, ran ad sales in the west for AOL and joined Facebook in the companies very early days. Vince: In addition to my management writing I’ve interview many CEOs and innovators.

Startup 225

Startup Los Angeles Twiistup Social Network 225

InfoChachkie

JANUARY 4, 2016

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. Many of the tactics we deployed simply do not work in today’s market. I couldn’t spend money fast enough.

SaaS 100

SaaS Yahoo Advertising Customer 100

Both Sides of the Table

SEPTEMBER 28, 2014

by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. We’re going to start aggressively spend money on marketing our product. (it is also the title of a fabulous book from Internet 1.0

Startup 383

Startup Company Companies .Net 383

InfoChachkie

JUNE 4, 2012

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Perform China Syndrome Market Analysis. In order to reasonably assess the size of your addressable market, you must perform a bottoms-up analysis which is based on a number of elemental assumptions.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. Most companies have a roadmap describing what they’re planning to build, deliver or market. That causes friction internally.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Both Sides of the Table

APRIL 14, 2012

…” I’ll write soon on my views of why I believe Instagram took off as a social network and what I think comes next. You’ve found yourself in a super hot category and – let’s face it – it’s still a very frothy venture capital funding market so you may have loads of VCs chasing you.

Venture Capital 316

Venture Capital Pricing Social Network Acquisition 316

Startup Professionals Musings

DECEMBER 8, 2017

The market scope for your solution should be quantified in non-technical terms, with data sourced from professionals in the industry, rather than your own opinion. Providing your product or service free to customers may sound attractive in marketing materials, but you need revenue sources to survive.

Startup 65

Startup Writing Patents Competition 65

Both Sides of the Table

JUNE 19, 2015

Sales people (and website customer acquisition folks) all think in terms of funnels and yet non-sales professionals seldom do. Meeting a lot of candidates to find your head of marketing is all well and good but if 2 months later you still have no one in the role you’re still down a person.

Startup 150

Startup Framework Sales Venture Capital 150

InfoChachkie

JULY 21, 2011

We see two markets. 3) I’ve heard some great stories about your weekend sales “boot camps.” We hired people who did not have outside sales experience. We quintupled our sales per sales person and reduced our acquisition costs by 80% during that (boot camp) period.”. We save you a ton of time.

Summary 246

Summary Tips Sales Entrepreneur 246

Tech Zulu Event

NOVEMBER 30, 2012

CapLinked says the round of funding and new appointment are an advancement in their move to displace the legacy left by Virtual Data Room (VDR) with their intuitive new product for coordinating on complex business deals such as asset sales, financings, and mergers and acquisitions. 25 Years of Writing Code.

Technical Review 88

Technical Review Software Review Bertelsmann Technology 88

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Decreasing Your Customer Acquisition Costs. If you haven’t already subscribed yet, subscribe now for.

Custom 164

Custom Customer Advertising SEM 164

Berkonomics

FEBRUARY 3, 2010

This insight follows closely the conclusions from the previous declaration, that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Resource 149

Resource Startup Invest Entrepreneur 149

socalTECH

AUGUST 4, 2011

Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. Jeff Zwelling: Convertro allows marketers to know all of the marketing that led to a conversion. Jeff Zwelling is one of those.

Startup 210

Startup Marketing Ideas Custom 210

InfoChachkie

AUGUST 10, 2010

“Good Lord Boyet, my beauty, though but mean, Needs not the painted flourish of your praise: Beauty is bought by judgment of the eye, Not uttered by base sale of chapmen’s tongues” . This acquisition resolved the surgical robotic IP landscape and allowed Intuitive to dominate the market. Know Thou Prior Art.

IP 256

IP Patents Company Companies 256

Berkonomics

SEPTEMBER 6, 2010

They write into their investment documents that they will occupy a seat on the board for as long as they are invested in the company, thinking of this as a protection for their investment and tool for them to influence growth. All other board functions are secondary. Shareholders such as the investors are granted few rights by law.

Class 179

Class Coach Invest Venture Capital 179

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I agree with YouTube (that they provide more (hosting, ad sales, etc.)

Networking 366

Networking Media Content Customer 366

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JULY 25, 2010

I’ve been meaning to write about this for a while and was going to use AngelList by Nivi & Naval as the basis for my example and the perfect prompt came yesterday when I read Fred Wilson’s blog post on AngelList. No cookies for guessing which reason they use to market to us.

Guide 293

Guide Funding Venture Capital Technical Review 293

Both Sides of the Table

JANUARY 13, 2011

I talked about this in the TWiVC video but I didn’t do a good enough job of writing it up in the summary notes in the post. And when you finish the demo you can bring in the other important components such as competition, team, customer acquisition strategy, etc. But flip you must – just as in a sales meeting.

Venture Capital 299

Venture Capital Slides Technical Advisors Startup 299

Both Sides of the Table

SEPTEMBER 8, 2009

He writes with a great perspective and is well worth reading. We had more than 700 resumes, short-listed 65, interviewed 16 in one-hour meetings had 6 full-day interviews including a presentation by the candidate on a selected market opportunity and we did 3 finalist dinners to test cultural fit. I had to laugh a bit reading it.

Startup 337

Startup Venture Capital Study Course 337

Both Sides of the Table

APRIL 5, 2010

I’ve been meaning to write this post since September of last year when Brad Feld first wrote about the The Founders Visa Movement. I commented briefly on his blog and made a mental note to write a blog post. At the time he granted me permission to write about his story. The world’s best brains are on sale.

Technical Review 282

Technical Review Startup High Tech Software Review 282

InfoChachkie

FEBRUARY 24, 2011

We have built SocialStay for scale so I think the ‘chasm’ is both a function of time and sales. To what extent have you been able to leverage your experiences as a brand marketer to effectively address the differing concerns of these constituents, without utterly confusing your message? Write it down….

Startup 233

Startup Design Mobile Social Network 233

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. Following graduate school, he worked in Film Finance and Sales at CAA, Creative Development at Vuguru (Michael Eisner’s multi-platform studio), and Content Partnerships at Blip Networks.

Web 93

Web USC Course Guide 93

Both Sides of the Table

MAY 25, 2013

In the original version of his post, Andy writes. It’s a market, after all. Nothing was more heart warming than the photo of David Karp hugging Bijan Sabet after the sale to Yahoo! And I’ll know in 18 months whether we have product / market fit. This happens at acquisition time, too. It is changing.

Venture Capital 374

Venture Capital Entrepreneur Invest Funding 374

Both Sides of the Table

OCTOBER 25, 2014

Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you. Of course you need a new angle to get a journalist interested because they don’t simply want to write what everybody else has covered. but didn’t convert to sales. Classmates call.

Press 415

Press Course Google Writing 415

From the Venture Trenches

MARCH 27, 2013

Yet despite his ability to raise over $1 billion of private equity and to build an organization that is worth $5 billion as of this writing, Mason was shown the door. Thirteen months after raising more than $10 billion in the public markets the board forced Mason out after another dismal financial quarter.

Venture Capital 45

Venture Capital Capital Anthem Startup 45

Startup Professionals Musings

JUNE 26, 2020

Quantify the market opportunity in business terms. For example, “Nielsen projects that the market for smart phones will double every year for the next five years.” Include marketing, sales, and customer rollout plans. This summary if often extracted as marketing collateral, with text and graphics for pitch handouts.

Product 169

Product Summary Startup Examples 169

Both Sides of the Table

JANUARY 17, 2011

So I thought I’d write a post about how I drive my personal creativity. (A The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. When I write a blog post I often see the words before I write them. These are all creative processes.

Writing 356

Writing Startup Ideas Summary 356

InfoChachkie

JULY 14, 2009

A Writer Is Someone Who Writes. A writer is someone who writes, not someone who goes about telling their friends that they are “a writer”. Repeatedly organize yard sales in which you sold your broken toys, books you wrote and illustrated, along with overly sugared lemonade and burnt cookies. Hint: He was an entrepreneur.

Entrepreneur 153

Entrepreneur Ideas Writing Startup 153

SoCal Delicious

MAY 6, 2012

There are hundreds of entrepreneurs here in Los Angeles who are building awesome companies, writing awesome books, making awesome movies and are trying to solve important problems to help make this world a better place. He previously led business development for Affiliate Fuel, leading to its acquisition by Experian in 2005.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

Both Sides of the Table

FEBRUARY 27, 2019

This can include: Fund raising, product development choices, sales, marketing effectiveness, competition, business development, M&A … whatever. You can write this as a narrative in 3–5 key bullet points. But what are the KEY ISSUES management is grappling with. We think it will have a 30% attach rate to our core product.

Startup 226

Startup Slides Metrics News 226

Both Sides of the Table

JUNE 12, 2010

We both felt that the critical reasoning skills and writing skills were critical to our career development. BookRenter – plus a discussion about Chegg … what is going on in the university book market? We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market.

Venture Capital 217

Venture Capital Capital Metrics Competition 217