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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

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Study Finds Tech is Number One Industry for Workplace Drinking

Tech.Co

Now, a new study has pulled tech drinking culture back into the spotlight. The tech world, the study found, is the single industry most likely to allow or sponsor alcohol consumption in the workplace. The marketing and advertising industry came in third, and the construction industry came in second.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging. A negative customer acquisition cost! Great posts.

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

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Sorrento Therapeutics Spins Off Animal Health Company

socalTECH

The company said the move came after early Phase 1 clinical studies of its compound resiniferatoxin (RTX) showed promise in treating pain in both humans and dogs. sorrento therapeutics lifescience biotech pain cancer oncology veterinary spinout merger acquisition animal arkanimal' READ MORE>>. READ MORE>>.

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Leading Biosciences And Seneca Biopharma In Merger

socalTECH

which will trade ont he Nasdaq Capital Market as PALI. The newly merged company will focus specifically on advancing Leading Biosciences' lead pipeline asset, LB1148, in clinical studies. According to Leading Bioscience, it is acquiring Seneca to form a new company, Palisade Bio, Inc. READ MORE>>.

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