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Gimlet Media and Anchor: What Spotify’s Acquisitions Mean for Podcasts

Tech.Co

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. It’s the biggest podcast industry acquisition ever, and Spotify isn’t done. Spotify Acquires Gimlet Media and Anchor.

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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Next, define what you need from a metrics and reporting standpoint. Don’t overcomplicate things with reporting tools. This isn’t a simple, first-cut acquisition pipeline!

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TrueX Media Acquired For $200M, Says Report

socalTECH

Los Angeles- and New York-based video advertising company TrueX has been acquired by 21st Century Fox , according to a report from the WSJ this morning. The deal is reported to be worth $200M. TrueX Media offers up interactive, video advertising technology, and is led by Joe Marchese. READ MORE>>.

Report 138
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Fullscreen In Talks To Sell Itself To Otter Media, Says Report

socalTECH

Los Angeles-based multichannel content network Fullscreen is in the midst of selling itself to Otter Media , the joint venture between AT&T and The Chernin Group, according to reports. fullscreen otter media chernin group hollywood youtube network video merger acquisition rumor' Fullscreen is led by George Strompolos.

Media 168
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SoCal Investors Score With Klout Acquisition

socalTECH

A number of Southern California angel investors, and one of its venture firms, have scored an exit over at social media influence measurement startup Klout , as the San Francsco company said Thursday that it is being acquired by Lithium Technologies. klout litihium technologies merger acquisition influence social media paigecraig lindzon'

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Penske Media, MRC In Data Joint Venture

socalTECH

Los Angeles-based companies MRC , the owner of a independent TV studios and a number of other entertainment companies and holdings--including measurement firm Nielsen Music--and Penske Media Corporation (PMC), announced late last week that they are in a new, joint venture, which will join their ata businesses.

Media 113
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Report: Demand Media Passed Up $1.2B Go Private Deal

socalTECH

Los Angeles-based Demand Media just passed up a deal to go private, according to a report over the weekend from the WSJ's AllThingsD, which says that the firm--headed by Richard Rosenblatt--ultimately decided to pass on the offer from private equity shop Thomas H. Lee Partners. Apparently, T.H. Lee offered up to $1.2 READ MORE>>.

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