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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost. That bit is easy.

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Image Metrics Buys Avatar Technology Firm

socalTECH

Santa Monica-based Image Metrics , a publicly held developer of facial animation technology for the entertainment industry, said today that it has acquired Character-FX , a firm which develops avatar creation technology. Image Metrics went public via a reverse merger in March, and is now listed OTCBB. READ MORE>>.

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Image Metrics Buys FacePro

socalTECH

Santa Monica-based Image Metrics , a developer of facial animation software, said Thursday that it has acquired FacePro , a developer of lip sync technology used by art directors. Tags: imagemetrics image metrics facepro facial animation merger acquisition. Financial terms of the buy were not disclosed. READ MORE>>.

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Image Metrics Raises $8.0M, In Reverse Merger

socalTECH

Santa Monica-based Image Metrics , a developer of facial animation software and services, has raised $8.0M According to Image Metrics, it has entered into an exchange offer with International Cellular Industries, an OTC BB firm traded as ICLA, to become a pubicly traded company. of that earned in the quarter ended December 31st.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Granularity and Consistency of Startup Metrics

SoCal CTO

I’ve talked before about initial conversations with founders and the questions I’m likely going to ask Startup Software Development – Do Your Homework Before You Develop Anything. Part of those questions are around Startup Metrics.

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Traction Metrics Seed Real Startup Funding And Growth

Startup Professionals Musings

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

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