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Covario Acquired By Dentsu Aegis Network

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According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients. UK-based Dentsu Aegis Network said that the acquisition will help build out its organization on the West Coast. READ MORE>>.

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Reflections on 2020: Nick Hedges, MomentFeed

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In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. Are you a founder, CEO, or investor who would like to participate? Contact our editors for details. What was the biggest news for you/your company this year?

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This no doubt led to the acquisition of AdMob by Google and Quattro by Apple.