article thumbnail

Local.com Drops LEC Billing Acquisitions

socalTECH

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. Tags: local.com local paid search advertising. READ MORE>>.

article thumbnail

imFORZA Spins Out of The Design People

socalTECH

Financial terms of the acquisition were not disclosed. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services. Tags: marketing internet acquisition merger mforza.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ValueClick Sells Search123

socalTECH

Westlake Village-based ValueClick has divested Search213 , the company's European, self-service, paid search business, the company said today. According to ValueClick, it sold Search123 to its former executive in charge of European operations, Carl White.

article thumbnail

When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. and Overture Services. It has developed a service akin to DataPop’s, focused primarily on dynamically increasing the relevancy of website content.

Content 171
article thumbnail

RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc.

Marketing 209
article thumbnail

How to Measure & Track Marketing

Jason Nazar

Paid Product Metrics. Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. you derive a net negative or positive score that tells you how pleased people are with your service. Free Product Metrics.

article thumbnail

Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Search engines. like Google.

Startup 96