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Local.com Victim Of Bogus Press Release

socalTECH

Irvine-based Local.com , which runs a local business search site and network, reported this morning that it was the victim of a bogus press release last night, claiming that the firm had been acquired by Microsoft. Tags: local presss release merger acquisition bogus. Local.com is publicly traded.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press.

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Shopify Just Bought the Deliverr Shipping Network for $2.1 Billion

Tech.Co

Now, it's dramatically expanding capacity in another area, fulfillment, with the acquisition of Deliverr. It's the biggest acquisition in Shopify's history. The two companies are a great match, according to Shopify's press release about the deal. Shopify is paying $2.1 Why Shopify Wants Deliverr. Sign up to the Tech.co

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. I consider it INVALUABLE!

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Savings.com Deal Worth $100M+

socalTECH

The acquisition of Los Angeles-based Savings.com is apparently worth over $100M, plus an unspecified additional amount based on future performance of the firm, according to new numbers provided to the press by acquiring firm Cox Target Media. Savings.com is a provider of online coupons and deal information. READ MORE>>.

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The Corrosive Downside of Acquihires

Both Sides of the Table

It has even gone so far that we now have evocative headlines in the tech press such as “ Buy or Die ,” which is what got me thinking about this post. But the press (and I suspect many of the senior execs of these companies) don’t really explore the corrosive downside of these acquisition. Woo the press.

Press 357
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RealD Gets Go Private Offer From Starboard

socalTECH

In a statement released to the press, REalD said it will "carefully review and consider" the unsolicited bid from Starboard. reald private starboard equity activist investor merger acquisition theater movie content hollywood' The bid is valued at around $540M. READ MORE>>.