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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.

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Centerfield Launches New Product For Customer Acquisition

socalTECH

Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. Pricing on the new product was not announced. READ MORE>>.

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Netflix Looks To Raise $2 Billion For Content Acquisition, Production

socalTECH

Netflix , the online streaming movie service operator, is planning to boost its content acquisition and production, via a $2.0 billion debt offering, a move which might benefit the Los Angeles content production industry. According to Netflix, it is proposing a $2.0 According to Netflix, it is proposing a $2.0 READ MORE>>.

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QAD Completes Allocation Network GmbH Acquisition

socalTECH

Santa Barbara-based QAD, which develops software for the manufacturing sector, said Tuesday afternoon that it has completed its acquisition of Allocation Network GmbH. Financial terms of the acquisition were not announced. Allocation Network GmbH was based in Munich, Germany. QAD is led by CEo Anton Chilton.

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Diversis Capital Backs SalesRabbit, Eyes Acquisitions

socalTECH

In a statement, Diversis co-founder and Managing Partner Ron Nyot said that it is now "actively identifying strategic add-on acquisitions to broaden the product portfolio.". SalesRabbit offers up both native mobile and web-based software aimed at field sales organizations. The company is based in Utah.

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PayPal Completes $4 Billion Acquisition Of Honey

socalTECH

San Jose-based PayPal Holdings said this morning that it has completed its $4 billion cash acquisition of Los Angeles-based Honey , the developer of a browser plug-in that helps consumers find the best coupons for purchases when they are shopping online. READ MORE>>.

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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Start by building just enough of your product to get early CAC and CLV signals (they won’t be perfect). This isn’t a simple, first-cut acquisition pipeline! What does the business do?

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