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Snapchat Reportedly Near Acquisition Of Vurb For $110M

socalTECH

Venice-based Snapchat is reportedly near a $110M acquisition of mobile search startup Vurb , according to reports. The original report cited a "person famliar with the deal". Neither Snapchat nor Vurb have yet confirmed the deal, which apparently has yet to be signed. READ MORE>>.

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Internet Brands Acquisition Worth $1.1 Billion, Says Report

socalTECH

The acquisition this morning of El Segundo-based Internet Brands by KKR is worth a cool $1.1 billion, according to a report from the New York Times. The report cited two un-named, unauthorized sources. internet brands merger acquisition internetbrands private equity jmiequity hellman friedman' READ MORE>>.

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Report: Honest Co. Files For IPO

socalTECH

the online baby and beauty products retailer co-founded by Brian Lee, Jessica Alba, and Christopher Gavigan, and Sean Kane, has reported filed for an IPO, according to a report from Bloomberg. The report cited "people familiar with the matter". The report says Honest Co. Los Angeles-based Honest Co.,

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Report: Vizio Acquisition By LeEco May Be At Risk

socalTECH

The record, $2 billion acquisition of Irvine-based TV maker Vizio has hit some serious turbulence, with reports saying that the deal may be abandoned or cancelled , due to issues China's recent restriction of moving capital overseas.

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Report: Goodreads' Acquisition By Amazon Derailed Apple Deal

socalTECH

Goodreads , the online book review and social networking site which started in Santa Monica, represents the heart of a battle between giants Amazon.com and Apple , according to a report Thursday: who will become the keeper of your digital goods? goodreads amazon merger acquisition book review community reviews amzn apple itunes'

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Report: Airpush Said To Be Near Acquisition Deal Worth $170M

socalTECH

Los Angeles-based mobile advertising network Airpush , which is led by Asher Delug, is in the midst of being acquired by Israeli company Perion , according to a report Monday evening. According to the report, from TechCrunch, the deal is worth around $170M. airpush merger acquisition conduit perion rumor mobile advertising android'

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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Next, define what you need from a metrics and reporting standpoint. Don’t overcomplicate things with reporting tools. This isn’t a simple, first-cut acquisition pipeline!

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