SoCal CTO
FEBRUARY 25, 2009
Now, given our current economic crisis and VC ‘challenges’, the barriers to funding have gone up significantly as well. Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.
Both Sides of the Table
APRIL 4, 2011
Customer Acquisition. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Those two things together would lower your acquisition costs nearly in half to $6.11. How many adds came through organic SEO? How many through affiliate deals? per customer!
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Both Sides of the Table
FEBRUARY 7, 2013
RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides. But Ethan had left by the time of the acquisition. And I certainly didn’t want him having to trapse up-and-down Sand Hill Road informing every VC of his next idea. Nice sweep! When he left I called him immediately.
Both Sides of the Table
APRIL 26, 2016
Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.
Both Sides of the Table
MARCH 25, 2016
The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. But this isn’t likely to be a VC-backable business (which to be clear is totally ok). Marketing with long payback is precisely what requires venture capital. Market Size.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This no doubt led to the acquisition of AdMob by Google and Quattro by Apple.
Both Sides of the Table
MARCH 11, 2011
All of that are in this week’s episode of This Week in VC. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! To say he has had an impact on the web would be an understatement. Overture (Goto.com).
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