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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. Mike Mothner: With the acquisition of Standing Dog, which technically closed today, that added about 75 people to bring us to 260 employees. What has helped you grow to the size where you are now?

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Covario Acquired By Dentsu Aegis Network

socalTECH

As part of the deal, Covario''s SEO software arm--Rio SEO--will become an independent company. UK-based Dentsu Aegis Network said that the acquisition will help build out its organization on the West Coast. covario dentsu aegis network search content marketing agency merger acquisition' READ MORE>>.

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Tsavo Names General Manager For SEO Unit

socalTECH

Tsavo said that its Tsavo Agency will provide search engine marketing, search engine optimization, and search engine reputation management services, and leverage the firm's recent acquisition of Better and its DONE! READ MORE>>

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

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ReachLocal Trumpets Marketing Automation Customer List

socalTECH

ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. The product had been launched in September of 2013.

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Wpromote Buys Standing Dog For Digital Marketing Efforts

socalTECH

El Segundo-based digital marketing company Wpromote said on Tuesday that it has acquired online marketing agency Standing Dog , which provides search engine marketing, SEO, social media and paid media services. Financial terms of the acquisition were not disclosed.

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Do or Die: How to acquire and retain customers

SoCal Tech Calendar

SEO used to dominate online customer acquisition but now a mix of owned, earned and paid efforts are proving equally effective. Today's customer acquisition strategy requires tighter integration across multiple departments and more direct-to-consumer approaches than ever.

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