socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

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Social Media Media Marketing Advertising 230

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

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Social Media Media Metrics SEO 62

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

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Social Media Media Marketing Startup 103

socalTECH

JULY 29, 2010

For today's Insights and Opinions piece, we have an article from Michael Terpin of SocialRadius , who asks: Where are all the social media IPOs? Read the rest of Where are the Social Media IPOs? Tags: michael terpin social media merger acquisition advice startup insights. READ MORE>>.

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Social Media Media San Diego Google 159

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

SoCal Tech Calendar

MARCH 24, 2010

Tuesday, March 30, 2010 -- CommNexus Presents: Getting Smart About Social Media Learn How to utilize Social Media for Talent Acquisition. Make 2010 THE year to get to know and effectively utilize social media marketing to attract, recruit, and hire employees. See [link] (more).

Social Media 100

Social Media Media Acquisition Marketing 100

socalTECH

OCTOBER 18, 2021

LiveOne says that Gramophone Media owns a number of boutique agencies, which specializes in representing aspiring artists and offering services in PR, strategic marketing, brand positioning, graphic design, and social media management. LiveOne says the acquisition is the sixth for the company.

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Media Social Media Acquisition Demand 113

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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Product Platform Advertising Acquisition 424

Tech.Co

FEBRUARY 8, 2019

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. It’s the biggest podcast industry acquisition ever, and Spotify isn’t done. Spotify Acquires Gimlet Media and Anchor.

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Acquisition Media News Platform 124

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Tech Zulu Event

DECEMBER 10, 2013

has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration. Monahan will be in charge of managing Science’s social customer acquisition companies like EverySignal and Madrigold. LA-based Science Inc.,

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Social Media Media Marketing Startup 82

socalTECH

MAY 1, 2014

Los Angeles-based venture investor Upfront Ventures has scored a win at social media analytics and measurement startup Awe.sm San Francisco-based Unified , a provider of cloud marketing technology, said it has acquired Awe.sm, and will integrate Awe.sm''s social media measurement tools into its products. this morning.

Social Media 178

Social Media Media Acquisition Los Angeles 178

socalTECH

MAY 28, 2021

Los Angeles-based livestreaming and podcasting company LiveXLive Media announced this morning that it has acquired Gramaphone Media, an artist and brand development company which was founded and is led by Eshy Gazit. Financial details of the acquisition were not announced.

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Media Social Media Acquisition Los Angeles 113

SoCal CTO

NOVEMBER 17, 2009

It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Poogling events/webinar, radio show expansion and social media relationships and events. . ;) What are you doing with social media to drive business for MakeItWork?

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Acquisition Customer Custom Ideas 170

socalTECH

MAY 21, 2019

Venice-based social media app developer Snap said late Monday that it has named a new Chief Financial Officer and Chief People Officer, in a shuffling of its executive staff. Anderson has been at Snap since July of 2018, and previously served at Amazon.com and Fox Interactive Media.

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Social Media Venice Media Resource 113

socalTECH

FEBRUARY 13, 2017

Financial terms of the acquisition were not disclosed. ProSites says it offers up custom website design, search engine marketing, social media management, and pay-per-click services to over 14,000 dental, medical, and professional practices; the firm is led by Dr.

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Social Media Acquisition Design Media 138

socalTECH

MARCH 21, 2017

Los Angeles-based Naritiv , which produces online content for brands, has been acquired by social media management firm Hootsuite , the two said on Tuesday. Financial terms of the acquisition were not announced. Hootsuite said the acquisition specifically was geared towards the Snapchat analytics solutions created by Naritiv.

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Snapchat Social Media Los Angeles Acquisition 113

socalTECH

AUGUST 11, 2017

in cash for Zenly , the developer of a location-based social media app, in May, the company disclosed in its quarterly results on Thursday. Earlier reports had placed the acquisition of Zenly at between $250M to $350M. Los Angeles-based Snap Inc. paid $213.3M Snap said it paid $196.1M in cash paid to sellers, $9.3M

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Pricing Social Media Acquisition Los Angeles 113

socalTECH

MAY 31, 2017

Financial details of the acquisition were not announced. Comergence Compliance develops software used by lenders for third party oversight and verification, social media compliance reporting, licensing checks, and other related areas. Optimal Blue is owned by private equity investor GTCR. READ MORE>>.

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Social Media Equity Acquisition Software 113

Tech Zulu Event

JULY 19, 2012

According to the Jared Spataro Senior Director, Office Division, Microsoft in a blog post the firm had met all the requirements regarding the acquisition. He says,” all closing conditions for Microsoft’s acquisition of Yammer have been met, and the deal is completed”.

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Yammer Acquisition Social Media Social Network 69

socalTECH

AUGUST 15, 2017

Los Angeles-based market research provider MarketCast said on Monday that it has acquired Fizziology , a software developer focused on social insights and analytics for the media and entertainment industry. Financial terms of the acquisition were not announced.

Social Media 113

Social Media Research Entertainment Equity 113

socalTECH

JUNE 15, 2021

Los Angeles-based TrillerNet, the parent company of social media app Triller, is now looking at hitting the public markets via a direct listing, according to Reuters.

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Marketing Social Media Los Angeles Media 113

socalTECH

JULY 9, 2019

Hedges served in that position until its recent acquisition by Ellie Mae. Hedges is a longtime Southern California technology veteran, who was most recently President and CEO of Velocify. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

MARCH 18, 2014

near real-time automated intelligence gathering systems that scour public and private data sources like websites, blogs, social media and email to unearth information businesses can use for competitive advantage. Bitvore, led by Jeff Curie, said that it has developed a. READ MORE>>.

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Software IBM IBM Social Media 227

socalTECH

JANUARY 25, 2018

Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M Greenfly says the new funding will go towards technology, user acquisition, marketing initiatives, and new hires. in a Series B funding, the company said today. in funding.

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Marketing Funding Santa Monica Social Media 133

socalTECH

NOVEMBER 10, 2022

In more continuing turmoil at Twitter, new owner Elon Musk is reportedly ending the ability to work remotely at the social media company, and is demanding employees put in "at least" 40 hours in person at the office each week. The report--from Bloomberg--said that the new rules kick in immediately.

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Demand Social Media Report Sites 113

socalTECH

SEPTEMBER 15, 2017

Financial terms of the acquisition were not announced, however, an SEC filing indicates the deal was worth around $50M, split between $44M in cash and $6M in stock. In a related move, LiveXLive apparently also has acquired New York-based social media software developer SNAP Interactive. READ MORE>>.

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Beverly Hills Mission Ventures Social Media San Diego 113

socalTECH

JULY 11, 2012

What does the landscape of social media marketing look like, in the wake of Salesforce.com's acquisition of Buddy Media? In the past month alone, some of the worlds largest enterprise technology companies have acquired social media marketing start-ups accumulating a total spending of close to $2.2

Social Media 140

Social Media Startup Media Acquisition 140

socalTECH

MARCH 21, 2017

The Snapchat analytics software developed by Los Angeles-based Naritiv , a startup producing online content for brands, has been acquired by social media management firm Hootsuite. Financial terms of the acquisition were not announced. The announcement was made on Tuesday.

Snapchat 100

Snapchat Software Social Media Los Angeles 100

socalTECH

JUNE 25, 2014

Moviepilot''s web site focuses on film recommendations, film discovery, and the company also helps studios with social media campaigns. moviepilot angeles merger acquisition webedia' Moviepilot set up shop in LA in 2012 , due to the entertainment industry''s base here. READ MORE>>.

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Social Media Marketing .Net Entertainment 164

Startup Professionals Musings

OCTOBER 30, 2020

Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Prioritize mergers and acquisitions early. Get support from credible industry groups and partners.

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Outsource Development Social Media Software Review Customer 154

Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

Marketing 119

Marketing Social Media Mentor Conference 119

socalTECH

FEBRUARY 5, 2016

Los Angeles-based Represent , a social commerce startup which helps influencers and celebrities sell T-shirts and merchandise to their fans, has been acquired by custom T-shirt site CustomInk. Financial terms of the acquisition were not announced, however, reports place the acquisition at around $100M. READ MORE>>.

Social Media 100

Social Media Commerce Acquisition Los Angeles 100

Startup Professionals Musings

JANUARY 16, 2011

Do you need the IPO for your acquisitions strategy? Of course, you’re going to have to perform well to make that stock useful in the acquisitions process. At any rate, it seems only appropriate that social media sites, which have dominated the Internet over the past few years, will likely lead startups back into the IPO game.

Social Media 89

Social Media Media Draper Startup 89

socalTECH

DECEMBER 16, 2010

According to the firm, the new product provides Web presence management to its customers, helping customers to drive their online search discovery, manage their reputation, and also manage social media marketing. The firm said the product is a result of its acquisition of SMB:Live back in February.

ReachLocal 222

ReachLocal Woodland Hills Social Media Media 222

socalTECH

SEPTEMBER 18, 2014

According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients. UK-based Dentsu Aegis Network said that the acquisition will help build out its organization on the West Coast. READ MORE>>.

Networking 124

Networking SEO Organic Search Social Media 124

socalTECH

AUGUST 25, 2014

Zao develops a platform which helps reward a company''s employees for finding new recruits for a company, automating hiring referrals via social media such as Facebook and LinkedIn. amris merger acquisition international london social referral software jobs employee' READ MORE>>.

Social Media 138

Social Media Platform Acquisition Los Angeles 138