socalTECH

JULY 13, 2010

Santa Monica-based Activision Blizzard announced today that it has named Eric Hirschberg as CEO of its Activision Publishing arm. Hirschberg joins the firm from marketing and advertising firm Deutsch LA, where he was CEO and Chief Creative Officer for the last 13 years. READ MORE>>.

Activision 154

Activision Advertising Santa Monica Content 154

socalTECH

JANUARY 27, 2022

Santa Monica-based video game publisher Activision Blizzard is planning a new, yet-to-be-named survival game, which it calls "Unannounced Survival Game", it announced in looking to recruit people to work on the new project. It's unclear when the new title will hit the market.

Activision 113

Activision Santa Monica Writing Entertainment 113

socalTECH

NOVEMBER 10, 2008

Santa Monica-based Activision Publishing, a publisher of video games, announced this morning that it has acquired Budcat Creations, a video game developer based in Iowa City, Iowa. Budcat Creations develops Wii and Nintendo DS titles for the home video game market. Financial details of the buy were not disclosed. READ MORE>>

Activision 100

Activision Santa Monica Outsource Development Marketing 100

socalTECH

MARCH 23, 2009

Santa Monica-based video games developer Activision has tapped former Yahoo! According to Activision, Rosensweig will oversee game development, hardware manufacturing, supply chain, logistics, and marketing for RedOctane. Tags: activision video game content rosenweig videogame executive.

Activision 100

Activision Yahoo Santa Monica Content 100

socalTECH

MARCH 23, 2009

Santa Monica-based video games developer Activision has tapped former Yahoo! According to Activision, Rosenweig will oversee game development, hardware manufacturing, supply chain, logistics, and marketing for RedOctane. Tags: video activision content game rosenweig executive videogame.

Activision 100

Activision Yahoo Santa Monica Content 100

socalTECH

OCTOBER 10, 2008

Santa Monica-based Activision Publishing said this morning that it has appointed Brad Jakeman as the firm's Chief Creative Officer. Jakeman joins the video game publisher from Macy's, where he was EVP of Corporate Marketing.

Activision 100

Activision Santa Monica Advertising Research 100

socalTECH

JUNE 12, 2018

Beverly Hills-based LiveXLive Media , the parent company of Slacker Radio which also is focused on producing music-related content and streaming media from music festivals and concerts, said it has named Jonathan Anastas as its Interim Chief Marketing Officer.

Beverly Hills 100

Beverly Hills Media Activision Content 100

socalTECH

AUGUST 18, 2009

Santa Monica-based Activision Publishing announced Tuesday that it is shipping a new Wolfenstein title, for the Xbox 360, PLAYSTATIOn 3, and PC. The title was developed by Raven Software, and is being published by id Software and Activision. Tags: castle wolfenstein activision publishing.

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Activision Santa Monica Marketing Software 124

socalTECH

APRIL 24, 2017

Redondo Beach-based Ozobot , which develops educational robotics products, says that it has named Joby Otero as its Chief Product Officer, and Kim Salzer as Chief Marketing Officer. Otero was most recently Chief Creative Officer at Anki, and Salzer was most recently Chief Marketing Officer at Hyperloop One.

Redondo Beach 113

Redondo Beach Activision Education Platform 113

socalTECH

NOVEMBER 20, 2019

According to the company, the new funds will go to expand development of its platform and brings its first game to market. Mythical also has named Jeff Poffenbarger as its Chief Operating Officer; Pete Hawley as Chief Product Officer, Nicole Yang as Vice President of Marketing; and Greg Deutsch as General Counsel. READ MORE>>.

Activision 124

Activision Venture Capital Los Angeles Funding 124

TechCrunch LA

MAY 9, 2018

For Overwatch League , the esports conference created by fiat from Activision Blizzard , the move is the first step in its plans for housing esports teams in cities around the country. Heading from sunny Burbank, Calif. that might rival LA for esports popularity.

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Burbank Activision Los Angeles Class 210

socalTECH

JUNE 24, 2014

Kassoy becomes Chief Marketing Officer of Opera Mediaworks with the buy. Before AdColony, Kassoy had been at Activision Blizzard. The deal is worth up to $350M. AdColony is led by Will Kassoy. AdColony was venture backed by Insight Venture Partners. AdColony had formerly been part of Jirbo. READ MORE>>.

Activision 153

Activision Mobile Advertising Acquisition 153

socalTECH

OCTOBER 27, 2017

StartEngine is led by Howard Marks, who was a co-founder of Activision. StartEngine operates an online marketplace which lets companies run equity crowdfunding efforts for themselves, letting contributors gain equity in companies by contributing to funding rounds for startups. READ MORE>>.

Equity 100

Equity Activision Los Angeles Sites 100

socalTECH

NOVEMBER 30, 2011

Salzer was previously HEad of Marketing and Product for Linden Labs' Second Life. Szler has also served at Activision Blizzard, heading up brand management for Guitar Hero, Call of Duty, and other titles, and also has been at Electronic Arts and The Clorox Company. READ MORE>>.

CitySearch 140

CitySearch West Hollywood Electronic Arts Activision 140

socalTECH

DECEMBER 6, 2011

Los Angeles-based Start Engine , the business accelerator being spearheaded by Activision co-founder Howard Marks, said today that it has created a new, $15M investment fund for its portfolio of startups, and added former Governor Gray Davis as an advisor. READ MORE>>.

Funding 214

Funding Southern California Activision Class 214

socalTECH

JANUARY 18, 2012

Los Angeles-based Gamzee , the HTML5 game development firm headed by Howard Marks, one of the founders of Activision, has shifted its staff as it rethinks how to approach the market. As a result, the firm has laid off three programmers at the firm, in order to spend more of its resources on marketing.

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Activision Mobile Resource Los Angeles 191

Tech.Co

MARCH 5, 2015

Howard Marks is a technologist and co-founder of ATVI (11B+ market cap) and other successful games companies. Founded the rebirth of Activision in 1991 with a business partner. He started his first company in his of University of Michigan dorm room selling software for the Apple II. Invested in 60 startups.

Startup 70

Startup Activision Invest Software 70

SoCal Tech Calendar

NOVEMBER 15, 2010

We'll discuss how to manage game franchises from development to marketing with speakers from Activision, Disney Interactive Games, Jerry Bruckheimer Games, Square Enix, Atari and more. And play games in the pimped out GameTruck and try tasty treats from the Dim Sum Truck.

Beverly Hills 100

Beverly Hills Activision Marketing Develop 100

Both Sides of the Table

FEBRUARY 24, 2011

Gogii spent way more effort marketing to what I call “The USA Today market&# rather than the tech blog market. I’m on record all over place saying that 70% of my investment decision is the team & 30% is the market. Scott was one of the first employees at Activision and was VP of their Studio Business.

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Gogii Invest Blogging Activision 310

Tech Zulu Event

DECEMBER 17, 2012

Topics of discussion will be Saas, Cloud, Mobile, Gaming, Social Markets, what surprises are coming for 2013, creating value with your company, hiring problem solvers, and building sensible businesses. In 1991, Marks and a partner transformed ailing video game giant Activision into a $14B market cap video game industry leader.

Startup 110

Startup Activision Santa Monica SaaS 110

socalTECH

DECEMBER 6, 2017

We feel this is a great validation for the LA and SoCal venture market place, and for the startups and founders in LA. As we brought on those investors, the team has become even more professional, and we've worked more with publishers like Activision Blizzard and Bobby Kotic and the Overwatch League. It's really all about them.

Funding 100

Funding Southern California Invest Riot Games 100

Tech Zulu Event

OCTOBER 24, 2013

As President of Game Development and Operations at SGN, a leading cross platform game developer and distributor, Josh Yguado is responsible for development, marketing, and operations for all games. Robin Kaminsky - CEO 1 st Street Partners | Former EVP of Publishing, Executive Lead Global Gaming Activision / Blizzard.

Technical Review 76

Technical Review Technology Activision Entertainment 76

Tech Zulu Event

SEPTEMBER 12, 2013

As President of Game Development and Operations at SGN, a leading cross platform game developer and distributor, Josh Yguado is responsible for development, marketing, and operations for all games. Josh Yguado - President SGN. He also leads mergers and acquisitions and ran the acquisitions of SGN, MindJolt and HallPass Media.

Technical Review 94

Technical Review Technology Activision Entertainment 94

Tech Zulu Event

DECEMBER 30, 2011

Topics of discussion will be Saas, Cloud, Mobile, Gaming, Social Markets, what surprises are coming for 2012, creating value with your company, hiring problem solvers, and building sensible businesses. He sits on several boards and is involved in the virtual worlds, gaming, mobile, media, and healthcare markets.

Tech Coast Angels 105

Tech Coast Angels Startup Angel Southern California 105

socalTECH

APRIL 25, 2011

We spoke with Scott about GOGII and textPlus, the shifting mobile market, and also what lessons he's applied to his new startup. We loved the mobile space, and when we sold Jamdat we felt that market was just getting started. Our three founders have been working together for almost 20 years, since Activision.

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Gogii Mobile Activision Electronic Arts 200

Tech Zulu Event

JUNE 11, 2012

Speakers From Startups/Entertainment/Tech Include: Howard Marks, StartEngine Co-Founder, formerly Activision Founder. Ana Liza Bella, NBC Universal / STYLE , VP, Marketing Solutions. Gretchen Fox, Live Nation , VP of Marketing, Social Media. William Hsu, MuckerLab , Co-Founder. Adam Lilling, Launchpad LA, Director.

Rustic Canyon 85

Rustic Canyon CTO Coach Santa Monica Press 85

Tech Zulu Event

JANUARY 20, 2012

Prior to Idealab, Alex led sales and marketing efforts for venture-backed startups focused on enterprise software and services. Dinesh is a highly entrepreneurial executive with a track record of driving sales through innovative biz-dev and online marketing techniques. Howard Marks , Co-Founder at Activision / StartEngine.

Idealab 84

Idealab Tech Coast Angels CalTech Startup 84

socalTECH

AUGUST 27, 2012

It's an intensely competitive market in developing games for the iPhone and other mobile platforms, with thousands and thousands of titles competing for attention from users. William is in San Diego, and is a longtime gaming vet, having been at Activision in the days of The Manhole and Myst. It's a casual, social games market.

Mobile 216

Mobile Startup Software Review Platform 216

socalTECH

FEBRUARY 17, 2010

As part of the funding, the firm said it has hired Activision vet Lawrence Goldberg as its Chief Operating Officer, and fellow Activision vet Michael Steiner as Director of Marketing. Goldberg was EVP, Worldwide Studios, Chief Corporate Counsel, and General Counsel at Activision.

Activision 133

Activision Invest Venture Capital Los Angeles 133

socalTECH

JANUARY 18, 2012

All three of us have been working together for quite awhile, since Activision, fifteen or sixteen years ago. So, we saw the opportunity to work our game design skills, to try something new, and take on a few new risks, and hopefully break into the market with something new and fresh. Greg, thanks for talking with us today.

Entertainment 154

Entertainment Startup Platform Content 154

SoCal Delicious

SEPTEMBER 19, 2012

In a recent interview, Goldenberg stated that the online apparel market was a “bigger than $100 billion” business and that his company and others like it were poised to “take market share from traditional retailers”. Given Goldenberg’s Internet marketing prowess, I’m sure JustFab will continue to shape online retail for years to come.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

TechCrunch LA

JANUARY 19, 2020

Although Arena of Valor didn’t quite take off in Western markets, it has done well in Southeast Asia in part thanks to Tencent’s publishing partnership with the region’s internet giant Garena. That raises the question of whether Tencent can replicate its success in overseas markets where its social apps are largely absent.

Tips 149

Tips Activision Mobile Tool 149

socalTECH

JUNE 30, 2011

Earlier this month, Los Angeles-based Gamzee (www.gamzee.com), a new game company founded by Howard Marks, the co-founder of Activision and Acclaim Games, announced a seed round of funding. There is a tremendous opportunity to be early in this market, to be first in the mobile social games market. What is Gamzee all about?

Activision 217

Activision Platform Startup Mobile 217

Tech Zulu Event

OCTOBER 28, 2011

It’s the first performance-based marketing platform specifically designed for the music industry. Additionally, the database includes on-street meter and sign restrictions in the top 26 US markets. Howard Marks is a 30-year industry entrepreneur, having co-founded juggernaut Activision as well as Acclaim Games.

Idealab 77

Idealab Tech Coast Angels Startup Platform 77

Startup Professionals Musings

JUNE 21, 2017

Welcome to the “Participation Age” of marketing. If you want all the specifics, you must follow the new wave of marketing experts, like Daina Middleton, and her classic book “ Marketing in the Participation Age.” Nurturing marketers reserve a minimum of 10 percent of their marketing budgets for testing and learning.

Marketing 59

Marketing Technical Review Social Media Activision 59

Startup Professionals Musings

MARCH 24, 2014

Welcome to the “Participation Age” of marketing. If you want all the specifics, you must follow the new wave of marketing experts, like Daina Middleton, and her recent book “ Marketing in the Participation Age.” Nurturing marketers reserve a minimum of 10 percent of their marketing budgets for testing and learning.

Marketing 95

Marketing Technical Review Social Media Startup 95

Startup Professionals Musings

MARCH 26, 2022

Welcome to the “Participation Age” of marketing. If you want all the specifics, you must follow the new wave of marketing experts, like Daina Middleton, and her classic book “ Marketing in the Participation Age.” Nurturing marketers reserve a minimum of 10 percent of their marketing budgets for testing and learning.

Custom 107

Custom Customer Technical Review Social Media 107