Los Angeles Advertising Professionals

SoCal Tech Calendar

Monday, August 22, 2016 -- Los Angeles Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-angeles-advertising-professionals-tickets-26470825953. Find partners, meet new people, and do deals.

Los Angeles Advertising Professionals

SoCal Tech Calendar

Tuesday, July 19, 2016 -- Los Angeles Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-angeles-advertising-professionals-tickets-26473289321. Find partners, meet new people, and do deals.

Los Angeles Advertising Professionals [ LOS ANGELES ]

Tech.Co

With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. Platinum Parking 637 S Olive Los Angeles 90014 $6, or Metro exit 7th St Free parking 3 hr validation w/ $10 purchase from the bar with the parking structure on 646 S. Olive St.,

Evite Names Advertising SVP

socalTECH

Los Angeles-based online invitations service Evite has named Diane Malloy as its new Senior Vice President of Advertising and Advertising Operations, the company announced this morning. evite advertising online executive diane alloy

Evite 100

Los Angeles Advertising Professionals Mix Mingle Network [ LOS ANGELES ]

Tech.Co

With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. Platinum Parking 637 S Olive Los Angeles 90014 $6, or Metro exit 7th St. Free parking 3 hr validation w/ $10 purchase from the bar with the parking structure on 646 S. Olive St.,

engage:BDR Aims At Instagram Advertising

socalTECH

Los Angeles-based advertising technology developer engage:BDR , which is led by MySpace alum Ted Dhanik, has launched a new product aimed at influencer advertising on Instagram. According to engage:BDR, its new product, IconicReach, helps brands manage their advertising campaigns on Instagram, letting them discover and manage influencers on the Instagram platform. engagebdr instagram advertising iconicreach influencer marketplace

Los Angeles Sues Uber Over Background Checks, Advertising

socalTECH

Los Angeles has joined with San Francisco to sue on-demand ride service Uber , alleging that the company''s background checks are "completely worthless", because the company--although it conducts background checks--does not fingerprint its drivers. According to the Los Angeles County District Attorney''s office, they have filed a lawsuit against Uber for making false and misleading statements to consumers. angeles uber background check advertising lawsuit legal attorney

AdQuick Adds $2.1M For Outdoor Advertising Marketplace

socalTECH

Los Angeles-based AdQuick , the outdoor advertising marketplace founded by veterans of Instacart, said this week that it has raised $2.1M AdQuick, which launched its marketplace for outdoor advertising space, launched its services in 2017. adquick outdoor advertising marketplace instacart venture capital marketmore in funding. The new funding came from Initialized Capital.

Factual Joins Advertising Privacy Group

socalTECH

Los Angeles-based Factual has joined a group focused on consumer privacy in mobile advertising, the company said last week. According to Factual, it has joined the Network Advertising Initiative (NAI) , an association dedicated to responsible data collection and its use for digital advertising. Factual, led by Gil Elbaz, offers up a giant database of location data to publishers, advertisers, and others.

Triton Digital, Slacker Expand Audio Advertising Relationship

socalTECH

Los Angeles-based Triton Digital , the audio advertising technology developer, and San Diego-based streaming radio service Slacker said this week that the two have expanded an existing relationship. The two said that Slacker has selected Triton's programmatic audio advertising exchange, a2x, to monetize its digital audio advertising inventory across the US and Canada. triton digital slacker audio advertising radio streaming

Rubicon Project Powers Digital Jukebox Advertising Marketplace

socalTECH

Los Angeles-based Rubicon Project is applying its programmatic advertising technology to digital jukeboxes, in a deal with connected, digital jukebox developer TouchTunes. rubicon project digital jukebox touchtunes market programmatic real time bidding advertising exchangeAccording to the two, TouchTunes' "out-of-home" audience will be made available programmatically in a real-time buying marketplace powered by Rubicon's technology.

DataPop Launches New Semantic Advertising Product

socalTECH

Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). According to DataPop, its new product extracts relevant information from a retailer's product feeds, and uses that to present advertisements to customers. datapop semantic advertising advertiser targeting product google

eHarmony Gets Heat For Advertising Claims In UK

socalTECH

Los Angeles-based eHarmony in under fire in the United Kingdom, for its use of the phrase "scientifically proven" in its advertising, according to a report today. According to the BBC, the UK's Advertising Standards Authority (ASA) has called eHarmony's advertisements in the country "misleading", saying eHarmony's service has not undergone scientifically vetted studies. eharmony united kingdom advertising scientific

Sizmek Bolsters Digital Advertising Staff In LA

socalTECH

Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. The company--which is based in New York--has around 40 employees in Los Angeles. Sizmek focuses on open ad management, helping to manage online advertising campaigns for advertisers and agencies. sizmek online digital advertising executive agency doubleclick

YP Rolls Out New Search Advertising Product

socalTECH

Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. local business small advertising search YP said it has launched ypSearch , a new product aimed at small business owners, which both provides search ads on YP''s properties, as well as on major search engines. The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo.

Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

Michael Lum: Gradient X is looking to build the most advanced, programmatic advertising program for mobile. We know that advertisers are looking to reach mobile users, whether they''re on phone or tablets. We have many years of display advertising experience.

Leadbolt Launches Mobile Advertising Exchange

socalTECH

Los Angeles-based Leadbolt , the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace. leadbolt mobile advertising exchange monetization connect Leadbolt said the new ad exchange is called Leadbolt Connect, and will allow mobile app developers and marketers to to connect on ad campaign offerings.

Which of the three types of advertising is right for you?

Berkonomics

If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they see it in later materials.

MediaAlpha Gets Funding For Insurance Advertising Technology

socalTECH

Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. MediaAlpha--headed by Steve Yi--develops technology that lets online insurance advertisers target customers using big data and structured search, according to the firm.

Nativo Raises $20M For Native Advertising

socalTECH

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. nativo venture capital native advertising advertisement publishingThe funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors. Nativo said it will use the new funding to scale its operations.

Nativo Gets $3.5M For Native Advertising Technology

socalTECH

Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M in seed funding from Signia and angels. Sponsored content/native advertising is the technique of interspersing information from sponsors or advertisers within a news stream or forum--in a way that it looks and feels like editorial. nativo venture capital advertising sponsored content

VideoAmp Raises $2.2M For Video Advertising Platform

socalTECH

Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M The startup--founded by 23-year-old Ross McCray--says it offers up inventory across desktop, mobile, tablet and television and real time reporting, which it says lets brands and advertisers buy, optimize, and measure video ads in a more efficient way. The company says it already has more than 20 engineers in its Los Angeles offices.

Rubicon Project: Record Breaking Video Advertising After U.S. Election

socalTECH

Los Angeles-based online advertising marketplace operator Rubicon Project says that it has seen record-breaking video advertising spend, following the U.S. rubicon project video advertising electionPresidential Election, as people have been turning to video for information on the aftermath of the election. Rubicon Project said that Election Day was the single biggest day in its company history in terms of video spend, with roughly 85% of that video on mobile.

Maker Studios Signs Big Advertising Deal With Omnicom

socalTECH

Los Angeles-based Maker Studios , the YouTube network which is in the midst of being acquired by Disney, has just signed a large, eight-figure online advertising deal with Omnicom Media Group , according to AdAge. maker studios omnicom advertising upfront youtube network

OpenX, YP Team On Display Advertising

socalTECH

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. The companies said the move would allow YP to unify both YP.com and a display ad network of hundreds of sites under a single inventory, making it easier for its advertisers. openx display advertising programmatic digital

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SVnetwork Launches Brand Advertising Network

socalTECH

Los Angeles-based SocialVibe , which was formerly a site focused on social media for brands and charities, has turned into SVnetwork , a new Internet advertising network. According to SVnetwork, it has launched its own, performance brand advertising website which connects brands with over 80 million unique consumers every month. SVnetwork claims its products help connect consumers to brands, delivering a 100 times higher click rate than banner or display advertising.

PageWoo Targets Mobile Advertising For Small Businesses

socalTECH

PageWoo , the mobile advertising company headed by Jason Crilly and Holden Steinberg, has rolled out a brand new product aimed at small businesses. PageWoo is angel backed by the Tech Coast Angels; the company originally started at the StartEngine accelerator in Los Angeles. pagewoo mobile advertising small business smartphone startengine

Rubicon Project: Q2 Advertising Grows

socalTECH

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content

SodaHead Taps Digital Advertising Firm Engage:BDR

socalTECH

Los Angeles-based SodaHead has tapped a digital advertising and marketing agency to represent its inventory on a real time bidding platform. sodahead engage advertising bidding marketing inventoryAccording to engage:BDR, which operates the First Impression real-time bidding platform, SodaHead is adding its more than 10 million monthly unique visitors to its platform. engage:BDR said that SodaHead's largest demographic is in the 18-24 range.

OpenX Partners On Japanese Mobile Advertising

socalTECH

Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. The two said they expect to launch the advertising exchange in the second half of the year. openx japan japanese advertising exchange real time

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Rubicon Project Extends To Out-of-Home Advertising

socalTECH

Los Angeles-based advertising optimization and automation technology developer Rubicon Project is taking its technology into the out-of-home advertising market, the company said late Thursday. rubibcon project home advertising billboards paper international bitposterAccording to Rubicon Project, its automation technology is being used in automation of ads in the UK, as part of a deal with outdoor media company BITPOSTER.

TubeMogul Adds To Funding For Video Advertising

socalTECH

Online video advertising firm TubeMogul , which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. According to TubeMogul, the funding was led by SingTel Innov8, and also included Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures. tubemogul venture capital video advertising network content hollywood

Rubicon Project Acquires Mobile Advertising Firm Mobsmith

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization company run by Frank Addante, has made another acquisition this morning. The firm said it has acquired Mobsmith , a provider of mobile advertising products. Rubicon provides an online marketplace for buying and selling of online advertising, and uses that marketplace to automatically optimize for the best ads to display for its publishers.

The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail.

Rubicon: We're Second In Online Advertising Audience

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. Rubicon Project's online advertising service automates and optimizes digital media advertising for web publishers. comscore reach advertising online project rubicon