socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Los Angeles-based executive search for emerging growth companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report.

Southern California 113

Southern California Advertising IP Orange County 113

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M The round was led by Rincon Ventures, and also included IA Ventures, Momentum Ventures, Accelerator Ventures, and angels. in a Series A funding round, the company said this morning.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. Sean Rad, founder of Ad.ly, told socalTECH that the company will be using the new funding round to scale its business, and field the impressive demand the firm has been seeing.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Sponsoring socalTECH's Executive Moves section. Los Angeles-based executive search for emerging growth companies.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

AUGUST 26, 2014

Los Angeles-based Evolve Media , the parent company of CraveOnline and TotallyHer, said late last night that it is in a partnership with Moat , where Moat will help to audit the viewability of all of its properties. evolve media viewability audit totallyher craveonline advertiser advertising content' READ MORE>>.

Media 138

Media Metrics Advertising Content 138

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

SEPTEMBER 15, 2008

Los Angeles-based MySpace announced a lineup of advertisers who will be sponsoring the firm's new MySpace Music site this morning, saying that it has signed four brands who will be integrated sponsors of the site.

Advertising 100

Advertising Sites Web Los Angeles 100

socalTECH

APRIL 25, 2017

Los Angeles-based MomentFeed , which develops social marketing software to help multi-location, retail brands better manage the information about their local stores, has linked up with Snapchat's partner program, according to the company. READ MORE>>.

Snapchat 124

Snapchat Advertising Los Angeles Tool 124

socalTECH

APRIL 4, 2013

Los Angeles-based Factual has renamed its Geopulse API, its API for providing demographic data based on geolocation information, to Geopulse Context, as part of what it called a major relaunch of the program. factual geopulse software data demographic millenial media online advertising' READ MORE>>.

Advertising 173

Advertising Media Education Los Angeles 173

socalTECH

JULY 2, 2014

Los Angeles-based data provider Factual said Tuesday that it has partnered with Adelphic , a provider of a mobile, demand-side advertising platform aimed at agencies and brands. factual adelphic mobile advertising targeting demand geolocation geofencing' READ MORE>>.

Mobile 138

Mobile Demand Advertising Platform 138

socalTECH

MAY 30, 2019

Los Angeles-based venture investor Moonshots Capital is the lead investor in a new startup, Backtracks , a developer of podcast analytics software. backtracks develops a podcast analytics product for audio, which helps collect behavioral information and details on the performance of podcast advertising.

Capital 133

Capital Seed Funding Invest Advertising 133

socalTECH

APRIL 17, 2017

Los Angeles-based private equity investor Aurora Capital Group has sold Chicago-based Market Track , a provider of advertising, e-commerce, brand protection, and other information to retailers, brands, manufacturers, and others, to private equity buyer Vista Equity Partners. Financial terms of the sale were not announced.

Equity 113

Equity Capital Marketing Commerce 113

socalTECH

FEBRUARY 7, 2017

Los Angeles-based online ad marketplace operator Rubicon Project and Integral Ad Science (IAS) said on Monday that the two are in a new partnership, where they will be providing third-party viewability scores for display and video advertising. Financial details of the partnership were not announced. READ MORE>>.

Advertising 100

Advertising Los Angeles Pricing Media 100

socalTECH

SEPTEMBER 25, 2017

Los Angeles-based personalized advertising technology developer AdGreetz has been powering personalized ads for Indian e-commerce giant Flipkart , according to AdGreetz. READ MORE>>.

Commerce 124

Commerce Google Advertising Los Angeles 124

socalTECH

AUGUST 2, 2013

Los Angeles-based Triton Digital said this week that it has partnered with targeting company Semcasting , to expand the targeting capabilities in its streaming audio advertisement exchange. Semcasting provides targeting of consumers, providing demographic information, life stage, socio-economic, and other data on users.

Advertising 147

Advertising Los Angeles Media Angel 147

socalTECH

DECEMBER 3, 2013

Los Angeles-based Factual , which is increasingly focusing its data collection and API efforts on location data, and real-time mobile ad exchange Smaato said today that they are in a strategic partnership. factual smaato data location real time bidding advertisement' Financial details of the deal were not announced. READ MORE>>.

Advertising 157

Advertising Mobile Los Angeles Help 157

socalTECH

JULY 19, 2017

Los Angeles-based AdGreetz , the developer of personalized advertising technology which incorporates a viewer's name and other personal information into video and interactive ads, is powering a new campaign for Sony Pictures Home Entertainment on the upcoming Smurfs: The Lost Village release.

Entertainment 113

Entertainment Advertising Los Angeles Technology 113

socalTECH

OCTOBER 8, 2012

Moviepilot , which operates an online movie discovery site, said last week that it has opened up an office on Abbot Kinney in Venice, California, as part of its expansion into Los Angeles. Moviepilot is headed by Tobi Bauckhage, and was started in Germany; the firm took $7M in May to help it expand and build its office here in Los Angeles.

Venice 178

Venice Paramount Advertising Los Angeles 178

socalTECH

SEPTEMBER 23, 2016

Los Angeles-based streaming media delivery provider Triton Digital has won the business of Bloomberg Media , the consumer facing arm of Bloomberg L.P., as part of a delivery, monetization, and measurement deal. Financial details of the partnership were not announced. The two said Bloomberg reaches to 1.3 million listeners n the U.S.

Media 100

Media Advertising News Los Angeles 100

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced. READ MORE>>.

Technology 145

Technology Advertising Commerce Pricing 145

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

OpenX 159

OpenX Content Services Advertising 159

socalTECH

DECEMBER 11, 2009

Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Sponsoring socalTECH's Executive Moves section. Los Angeles-based executive search for emerging growth companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers.

Southern California 133

Southern California IP Orange County Glendale 133

socalTECH

JULY 2, 2013

Los Angeles-based advertising technology developer OpenX , which is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, said this morning that it has hired two executives, one from Hewlett-Packard, the other from SAP. president vice executive advertising openx' READ MORE>>.

OpenX 138

OpenX Advertising Los Angeles Mobile 138

socalTECH

MARCH 5, 2012

Los Angeles-based Burstly , the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight , a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps. Financial terms of the buy were not disclosed.

GRP Partners 154

GRP Partners Metrics Advertising Mobile 154

socalTECH

DECEMBER 15, 2008

Woodland Hills-based Gumiyo, which develops mobile marketing technology, said today that it has launched an effort with the Los Angeles Times to market classifieds, online automotive, and real estate advertising via mobile phones. Financial impact of the deal with the Los Angeles Times was not disclosed. READ MORE>>

Los Angeles 100

Los Angeles Woodland Hills Angel Mobile 100

socalTECH

DECEMBER 17, 2009

Los Angeles-based Twitter advertising startup Ad.ly Analytics services allows users to see how many engaged followers a user has, audience gender, location, and other information. The new service is part of an effort by the firm to provide publishers with more information on their audiences on the Twitter micro messaging site.

Statistics 183

Statistics Advertising Los Angeles Sites 183

socalTECH

JUNE 8, 2010

Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp allows Twitter users to bid on keywords to bring their tweets to the top when users search for information on different web sites. READ MORE>>.

Idealab 214

Idealab News Advertising Pasadena 214

socalTECH

APRIL 24, 2012

Los Angeles-based DataPop , the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. The funding was led by MK Capital, and also included prior investors Rincon Ventures, IA Ventures, Momentum Ventures, and Accelerator Ventures.

Yahoo 157

Yahoo Advertising Screening Examples 157

socalTECH

MAY 24, 2012

Los Angeles-based ShareSquare , the developer of mobile marketing services founded by Matthias Galica, said today that it is targeting the restaurant industry with a new service called TacoGrid. The firm said that TacoGrid will automatically general mobile site for restaurants, aimed at restaurants in the top 50 cities in the U.S.,

Mobile 205

Mobile Services Tips Sites 205

socalTECH

NOVEMBER 17, 2009

Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Sponsoring socalTECH's Executive Moves section. Los Angeles-based executive search for emerging growth companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers.

Orange County 113

Orange County Southern California IP Glendale 113

socalTECH

MAY 16, 2013

Los Angeles-based technology deals provider StackSocial has stacked up another technology publisher in its pile of customers, saying today that it has added tech publisher iPhoneinCanada.ca. offers up news, reviews, tips, and other information on iPhones. offers up news, reviews, tips, and other information on iPhones.

Technical Review 140

Technical Review Technology Software Review News 140

socalTECH

FEBRUARY 9, 2010

Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Los Angeles-based executive search for emerging growth companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Tech Coast Angels Fast Pitch - February 24th - UCLA.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

socalTECH

FEBRUARY 24, 2016

Los Angeles-based HomeMe , a new startup founded by Mark Douglas, the CEO and founder of Steelhouse, said today that it has launched into the App Store, and hopes to make it easier for renters to find apartments. Douglas remains the CEO of Steelhouse, an online advertising company which recently said it just surpassed a $130M run rate.

Advertising 100

Advertising Mobile Los Angeles Marketing 100

socalTECH

JANUARY 13, 2012

Los Angeles-based Rubicon Project , the online advertising optimization technology provider headed by Frank Addante, said this morning that it has named Brian Barnum as its Chief Financial Officer and Chief Operating Officer, as well as appointed Mark Torres as Senior Vice President of People and Culture.

Ticketmaster 164

Ticketmaster Clearstone Advertising News 164

socalTECH

MARCH 8, 2011

Los Angeles-based MarketShare , the marketing analytics firm headed by Wes Nichols, and software firm TRA, Inc. TRA is a provider of information on television advertising, used to analyze second-by-second TV viewing from set top box data and purchasing behavior. Financial details of the deal were not disclosed.

Software 154

Software Advertising Los Angeles Pricing 154

socalTECH

MAY 31, 2012

Earthlink founder and Southern California entrepreneur Sky Dayton is leading an angel investment in a new startup out of Stanford, which is developing a service which allows developers to track changes and extract information out of web pages. READ MORE>>.

Southern California 145

Southern California Web Advertising Activity 145