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Hydra Snags Exec From LowerMyBills

socalTECH

Beverly Hills-based Hydra , a pay-for-performance advertising network, said yesterday that it has named Josh Eldrige as the firm's Director of Display Media. Hydra operates an advertising network where advertisers only pay if the firm generates leads or customers. READ MORE>>.

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Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

socalTECH

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? READ MORE>>.

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Hydra Launches Education Site

socalTECH

Beverly Hills-based online advertising network Hydra is targeting the education market, saying today that it has launched a new vertical website, MyDegreeFinder.com , specifically aimed at students looking for higher education degree programs. Tags: hydra media advertising education mydegreefinder. READ MORE>>.

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Hydra Executives Clash, End Up in Court

socalTECH

Beverly Hills-based Hydra LLC , an Internet advertising company which has been seeing major growth in the last couple of years, has apparently hit a major snag, as the company has become embroiled in lawsuits associated with the departure of three of the four founding partners at the firm. which controls the company's board.

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Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

socalTECH

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

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Reflections on 2016: Kevin Winston, Digital LA

socalTECH

This year's fest has expanded to included panels on how to grow your startup internationally, maintain your company culture, manage developers in multiple countries, and reach mainstream audiences using TV advertising combined with digital. I was waiting to try a VR demo, when director Bryan Singer came in to try it too.

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Interview with Zac Brandenberg, Meteor Games

socalTECH

A few weeks ago, Beverly Hills-based Meteor Games , the latest startup from the founders of NeoPets, announced that it had hired Zac Brandenberg as its CEO. Zac Brandenberg: I've been in the advertising space, and in online advertising and interactive for much of the last ten years. READ MORE>>.