Startup Professionals Musings

DECEMBER 12, 2021

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 127

Social Media Media Metrics Satisfaction 127

socalTECH

JUNE 28, 2013

Los Angeles-based GumGum , which provides an in-image advertising platform for publishers, said Friday that it has added Ryan Schinman, CEO of Platinum Rye Entertainment, to its advisory board. Platinum Rye Entertainment books celebrity talent, models, recording artists, sports figures and other celebrities for ad campaigns and PR events.

GRP Partners 164

GRP Partners Entertainment Hollywood Advertising 164

Startup Professionals Musings

MAY 15, 2023

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. Skip the flowery phrases and frequent adjectives that make up so much of the advertising copy we all recognize.

Content 104

Content Customer Custom Marketing 104

socalTECH

FEBRUARY 26, 2013

Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

socalTECH

SEPTEMBER 3, 2013

ReachLocal, which provides online advertising services to small and medium sized businesses, said that Gordon has resigned both as CEO and member of the company''s board. reachlocal zorik gordon online advertising medium business' According to ReachLocal, Gordon has resigned to "pursue other entrepreneurial opportunities". READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Advertising Services 147

Startup Professionals Musings

AUGUST 30, 2019

In my experience as a business advisor, one of the best ways to get all of these, is to publish a book on the technology, the journey, or some relevant lessons learned. Your book need not be a best-seller, and it probably won’t make you any money directly, but it’s the best business card you could ever imagine.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

TechCrunch LA

MARCH 27, 2020

A social media platform used to match advertisers with thousands of influencers has been hacked. Social Bluebook, a Los Angeles-based company, allows advertisers to pay social media “influencers” for posts that promote their products and services. The company claims it has some 300,000 influencers on its books.

Social Media 100

Social Media Email Tips Media 100

socalTECH

APRIL 5, 2011

TrueCar said that Guthy-Renker will play an "integral role" in shaping the firm's brand visibility, through TV, print, radio, and other advertising channels. TrueCar specifically said it is looking to "move beyond" sites such as Kelly Blue Book and Edmunds with its data, which is derived from actual car sales. READ MORE>>.

Truecar 232

Truecar Invest Edmunds Santa Monica 232

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. One of these experts, David T. You can start an SEM campaign with as little as $50 today and get results very quickly.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. The firm's prior products were used by major online publishers and their sales teams to quote and book more traditional, direct ads.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

MARCH 20, 2021

Some people are good at it and some are not – independent of their IQ or their book smarts (there may even be an inverse relationship here). Here is a formula from Brian Tracy, in his classic book “ No Excuses! For example, “sales are too low” may mean strong competitors, ineffective advertising, or a poor sales process.

Startup 156

Startup Entrepreneur Sales Course 156

socalTECH

JANUARY 11, 2016

The startup said the free car usage comes thanks to sponsors, who have plastered their advertising on the startup's automobiles. The company said users can book a car, including free insurance, and drive them around town, with extra rewards for leaving those cars in certain locations or driving through certain areas.

Santa Monica 100

Santa Monica Venice Advertising Los Angeles 100

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. No company has more value control points than Google, which spans advertising, e-commerce, social media, video and mobile, as well as a full suite of hardware products. Look for value points to control.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

AUGUST 22, 2020

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. Skip the flowery phrases and frequent adjectives that make up so much of the advertising copy we all recognize.

Custom 127

Custom Customer Marketing Content 127

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand.

Custom 172

Custom Customer Marketing Social Media 172

Startup Professionals Musings

MARCH 24, 2019

To check out the Google founders, and because I still see so many business plans that are modeled after Google (more search engines, and more billion dollar growth models), I had to take a look at the classic book about them a while back, called “ Inside Larry & Sergey’s Brain ,” by Richard L. It didn’t disappoint me. Business tactics do.

Google 98

Google Startup Advertising .Net 98

socalTECH

JUNE 1, 2012

Pasadena-based LeisureLink , the venture-backed provider of a vacation rental marketing system and operator of online booking travel site ABetterStay.com , has made a trio of new hires this week. Michaelson has served at advertising firms such as Grey, Ogilvy, and Dentsu, in addition to experience at Bank of America. READ MORE>>.

Clearstone 150

Clearstone Internet Brands Mission Ventures Pasadena 150

Startup Professionals Musings

JUNE 17, 2023

Tommy Spaulding, in his classic book, “ It’s Not Just Who You Know ,” categorizes relationships into five levels, like floors of a building, and identifies the attributes of relationships at the different levels. But people don’t realize that all relationships are not the same. Marty Zwilling

Startup 127

Startup Guide Networking Help 127

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. One of these experts, David T. You can start an SEM campaign with as little as $50 today and get results very quickly.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

NOVEMBER 20, 2022

The market is now a chaotic swirling storm of change, which is characterized in the classic book, “ Digital Vortex ,” by Jeff Loucks et al , as causing digital disruption on a massive scale. Value to second-order customer advertisers is key. Customers now put big value on experience, social impact, empowerment, and feedback.

Customer 103

Customer Custom Competition Netflix 103

Startup Professionals Musings

MARCH 9, 2019

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Get attention and reach your audience.

Social Media 98

Social Media Media Metrics Satisfaction 98

Frank Addante

JUNE 14, 2013

Advertising is becoming automated, just like other markets. We began with a simple mission – to automate the buying and selling of advertising. Despite all the confusion the market is creating, however, automated advertising has grown to a multi-billion-dollar market in just a few short years. The simple trend is automation.

Advertising 87

Advertising Marketing 87

Startup Professionals Musings

DECEMBER 8, 2021

If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. Keep up with the competition. Marty Zwilling.

Social Media 142

Social Media Media Platform Custom 142

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. Dave’s book: Positioning. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? The only named solution will have been yours.

Case Study 212

Case Study Study Social Network Advertising 212

Startup Professionals Musings

DECEMBER 17, 2022

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. I’m not talking here about a small pivot. Customer acquisition gets harder and more expensive. An expanding customer base demands better support.

Startup 106

Startup Pricing Cloud Computing Custom 106

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

SEPTEMBER 22, 2023

Chip Bell and Ron Zemke, who are experts in this area, provide some of the best specific insights I’ve seen, in the classic book “ Managing Knock Your Socks Off Service.” In the past, competitive advantage was all about economies of scale, advertising power, and service versus price.

Competition 99

Competition Services Startup Training 99

Startup Professionals Musings

MAY 6, 2023

These days, it’s a great way to get some work done, while enjoying a cup of coffee, so you may not even have to buy a book. One of the free sources above, or just the teaser data from an online report advertisement, often is more than adequate as a third-party reference for credibility. Peruse company reports from your business domain.

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

JANUARY 15, 2022

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

MARCH 20, 2015

Ross Weber: ClickTripz is an advertising platform for travel advertisers. What''s different about your platform that more general advertising platforms? What our technology does, is it offers up an exit ad unit, so if a user hasn''t booked on a publisher they have look at, that ad unit will show relevant ads. READ MORE>>.

Advertising 100

Advertising Startup Software Review Platform 100

Startup Professionals Musings

JULY 10, 2022

Peter Andrews and Fiona Wood, in their classic book “ Überpreneurs ” have profiled 36 leading candidates for this category, to extract a set of common characteristics. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool.

Examples 131

Examples Entrepreneur Technology Resource 131

Startup Professionals Musings

JUNE 24, 2023

One of my favorite authors, Brian Tracy, in his classic book “ No Excuses!: That’s a lot cheaper and lot longer lasting than the best advertising and public relations you can buy. That means relationships with team members, investors, customers, and vendors. Marty Zwilling

Customer 90

Customer Custom Outsource Development Entrepreneur 90

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. No company has more value control points than Google, which spans advertising, e-commerce, social media, video and mobile, as well as a full suite of hardware products. Look for value points to control.

Mobile 126

Mobile Develop Development Platform 126

TechCrunch LA

OCTOBER 19, 2019

At the time, the company was one of a clutch of anonymous apps — including Secret and YikYak — that raised tens of millions of dollars to offer online iterations of the confessional journal, the burn book, and the bathroom wall (respectively).

Social Network 153

Social Network Los Angeles Social Media Layoffs 153

Startup Professionals Musings

FEBRUARY 23, 2020

The market is now a chaotic swirling storm of change, which is characterized in the classic book, “ Digital Vortex ,” by Jeff Loucks et al , as causing digital disruption on a massive scale. Value to second-order customer advertisers is key. Customers now put big value on experience, social impact, empowerment, and feedback.

Marketing 124

Marketing Custom Customer Competition 124

Startup Professionals Musings

SEPTEMBER 20, 2020

Tommy Spaulding, in his classic book, “ It’s Not Just Who You Know ,” categorizes relationships into five levels, like floors of a building, and identifies the attributes of relationships at the different levels. But people don’t realize that all relationships are not the same. Marty Zwilling.

Startup 150

Startup Guide Help Course 150