The Power of Torso TV (Why Media is Racing to the Middle)
Both Sides of the Table
JUNE 6, 2012
Chris Anderson wrote a really influential book some years ago called “ The Long Tail ” that shaped how many people think about emerging Internet markets. The book profiles markets like those for books. When you had physical stores selling books, the bookseller would have to stock the shelves with those books most likely to sell so consumer choice was more limited. Now as an author you can actually publish and be able to sell only a thousand books.