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FatTail Launches Ad System

socalTECH

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. The firm's prior products were used by major online publishers and their sales teams to quote and book more traditional, direct ads.

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Interview with Ross Weber, ClickTripz

socalTECH

Ross Weber: ClickTripz is an advertising platform for travel advertisers. What''s different about your platform that more general advertising platforms? What our technology does, is it offers up an exit ad unit, so if a user hasn''t booked on a publisher they have look at, that ad unit will show relevant ads.

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Whisper Names Sales VP

socalTECH

Haro is from the entertainment industry, and has served at Maverik Digital, GetGlu, Penske Media Corp, along with Flixster, Rotten Tomatoes and Fandango. Venice, California-based anonymous messaging app developer Whisper said Tuesday that it has named Shelby Huston Haro as the company's Vice President of Sales.

Sales 100
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Interview with Allison Beal and Brian Garrett, StyleSaint

socalTECH

I'd make my own style books in my bedroom, and post them on my bedroom walls, and editorialize my own stories and content. My friends had been begging me to help them make stylebooks, so I'd ask them for their 25 favorite images and make a style book for them. We're now working on partnership, and consumer adoption of our media.

Startup 182
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Soylent's Brilliant New Marketing Campaign: Soylent Is Plants, Not People

socalTECH

We caught up with Soylent VP of Marketing, Andrew Thomas , to hear how the company finally decided to embrace the nameand the frequent trolling on social mediato instead emphasize the sustainable aspects of its products, as well as the new product line, with Plants, Not People. We get lots of comments about our name on social media.

Marketing 100
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Interview with Steve Pelletier, FatTail

socalTECH

It does the work for them, and uses the data to make intelligent recommendations specifically for that person's advertiser. Addressing the other point, of automated tools--led by companies like Google, which allows advertisers to manage their own campaigns--have actually opened up a door to us. Can you talk about that experience?

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Interview with Andy Steuer, Punchcard

socalTECH

We made it easier for local businesses to acquire customers through search and social media We sold that to Deluxe Corp. One of the things I heard often when doing any marketing, was that although local businesses would get customers from their advertising efforts, the didn't know when they were coming back.