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Break Media Launches New Ad Unit

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Los Angeles-based Break Media , the online content publisher which runs Break.com as well as a number of other sites, said it has launched a new advertising unit it is calling "Social Video Accelerator". Cost-per-view charges advertisers based on how many times people actually view their video ads.

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Break Media Launches Ad Server Effort

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Los Angeles-based Break Media , which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. The firm said its new Apex proprietary ad server will allow advertisers to manage their advertising campaigns across Break's advertising network.

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Break Media Ties With BlueKai, exelate

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Los Angeles-based Break Media , which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate , two firms providing online advertising data. Tags: break media content publishing advertising bluekai exelate. READ MORE>>.

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Break Launches Hispanic Site

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The firm said the new site comes due to advertiser desire to connect with the Hispanic population in the U.S. The company also operates Break.com, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, AllLeftTurns, and FileFront, in addition to TuVez. Break said its network now reaches almost 110 milliocn unique viewers a month.

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Transpera Takes $8.25M In Second Round

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Santa Monica-based Transpera , a provider of mobile video advertising technology, announced Thursday that it has raised $8.25M in a Series B funding round. Transpera provides mobile video delivery and advertising for such sites as AccuWeather.com, the Associated Press, CBS, Break.com, Revision3, ManiaTV, MTV Networks, and others.

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Break Develops Creative Lab

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Los Angeles-based Break Media , an online video and entertainment site focused on men, said Tuesday that it has tapped a new team of writers, directors, and producers for a new "Creative Lab", which the firm said will create original content for its branded advertisers. Exact size of the new team was not disclosed by Break.

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Online and Mobile Video

SoCal Tech Calendar

Panliests Brett Brewer - President of Adknowledge, a performance-based advertising network; Myspace (Intermix Media) Co-founder (acquired by News Corp) and Advisor at Crosscut Ventures Curt Marvis - President of Digital Media at Lionsgate; Curt oversees digital distribution at all Lionsgate divisions, the company's stake in online video hub Break.com, (..)

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