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Nativo Gets $3.5M For Native Advertising Technology

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Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M Nativo''s technology revolves around inserting sponsored content into the site of publishers automatically. The technique has drawn some fire for making it difficult for readers to discern between actual content and ads.

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Get to Know Richard de Silva of Highland Capital

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He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. He was introduced through mutual friends to Highland Capital. At the time consumer internet venture capital was still suffering from the collapse of the Tech Bubble. 11:40-14:15).

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Gravity Debuts Content Personalization API

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The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October.

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TubeMogul Adds To Funding For Video Advertising

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Online video advertising firm TubeMogul , which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. According to TubeMogul, the funding was led by SingTel Innov8, and also included Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures.

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MySpace, Ad.ly Link On In-Stream Advertising

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Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. to enable content creators to reach fans in the MySpace stream. The deal was announced by Sean Pervical, Director Content Socialization for MySpace, who also runs LA technology blog Lalawag; Ad.ly

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This Week in Venture Capital – Episode 2

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I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. This is a CDN (Content Delivery Network). But I made it for a reason.

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Solving for Banner Blindness. Solve Media.

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In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. Some of their content is free – much is paid.

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